Miss Kemya │Marketing Strategy │Social Media Management

15Nov 2017 by Miss Kemya

Taraji Says Start With You [Video]

Random Chats

You might have heard how negativity is a bad thing when it comes to having the right mindset for success. It’s true. Negativity is one of the biggest things that can derail any attempt at success. The reason that negativity can keep you stuck, holding you back from obtaining your goals and changing any part of your life, is because negativity wipes out motivation. It’s hard to feel motivated about anything when your head is full of negative messages. What happens is that you’re fired up, ready to charge ahead with reaching success, when along comes someone who says that you don’t have the talent, the knowledge, the money, the support or the courage to make it happen. [Tweet "You can't give another human the responsibility of your happiness. - Taraji…

07Nov 2017 by Miss Kemya

Busy Is Not A Synonym For Productive

Tips and Tools

I'm so busy. I have too much going on. I'm doing it all. Have you heard your entrepreneur friends express these sentiments at some point? Are you one of them? Whomever invented the solopreneur term was reading your mind weren't they? That pretty much describes your role in your business - you’re the CEO/ Marketing Manager/ Accountant/ Receptionist/ Coffee Maker/ Cafeteria – what a job title! I get it. But let’s be clear, people always talk about how busy they are, yet they never put the right words after the busy - running around in circles. Simply “busy” without a strategy is just that, “busy”. There’s a big difference between being busy and being productive. Busy In Not A Synonym For Productive How many people have you heard complain that they’re working very hard…

24Oct 2017 by Miss Kemya

7 Steps to Writing Catchy Infographic Copy [Infographic]

Marketing Strategy

Most people think of content marketing as producing text-based content, or perhaps an explainer video, to sell a product or convey an idea. While that is true, it's not the end of the story. There are many types of content your business can use as part of your marketing mix. These include video, blogs, social media posts, infographics, memes, ebooks, reports, slide shows, ecourses, and quizzes. Yes, all of this falls under the content marketing umbrella! In our data-driven world, an image really does have the power to explain 1000 words. Our daily habits have proven this to be true. This is why visual marketing is important! One such compelling visual that is widely used by marketers is an infographic. Did you know? According to this survey, 41.5% of online marketers said that infographics and…

17Oct 2017 by Miss Kemya

5 Steps To Take When Creating A Small Business Marketing Strategy

Marketing Strategy

Today, you don’t have to be an experienced marketer to understand that it is reputation that drives success. However, did you know there are 28.8 million small businesses just in the United States? Given this astounding digit, it’s obvious that building a recognizable brand is an essential part of any small business marketing strategy. This is not an easy task. On the other hand, if you think that your growing company can’t stand a chance in such a hectic ecosystem, you are wrong. For decades, numerous marketing techniques have been created and modified to provide businesses with limitless opportunities to address the right audience, establish new customer relationships and increase revenue. Here are five things to consider when generating ideas for your new small business marketing strategy. 5 Steps You Must…

07Oct 2017 by Miss Kemya

How to Post Consistently on Social Media [MGN Radio Interview]

Social Media

The amount of advice a business owner can get regarding social media usage is astounding. I mean, just hit Google and look up some tips and tricks for using social media for your business and you can get lost in a rabbit hole for days. Figuring out what to post on social media is only a part of the challenge. The other part, and in my opinion the most critical part to using social media to market your business, is CONSISTENCY. Most people have a hard time being consistent on social media, with both content AND frequency of posts. Consistency is the greatest lead generating tool in your social media marketing arsenal! I had the pleasure of being interviewed on MGN Radio and we discussed this very thing. We talked…

29Sep 2017 by Miss Kemya

How to Update Old Blog Posts and Increase Your Page Views [Infographic]

Blogging

If you've been blogging for a while, you probably have old posts that could use some sprucing up! You may have some great content that is still relevant, yet it gets very little traffic. Perhaps the content is great, but the post "looks" stale. Not to worry, I have posts that fall into both camps, and I use a simple checklist to refresh those old blog posts. Here are a few simple ways to breathe new life into your old posts, and get some more page views in the process. To share this image on your site, please copy and paste the code below. Please include attribution to marketingsparkler.com with this graphic. …

13Sep 2017 by Miss Kemya

3 Ways to Use Secret Pinterest Boards

Social Media

It's hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you're already using Pinterest for business, consider the different ways you use it. For example, many businesses use Pinterest to sell products, drive website traffic, blog promotion, and messaging to influencers. It's also an efficient research tool, and it's this research aspect that keep me coming back. When I'm looking for ideas, for either a personal or business project, I can rest assured that I will find some content on Pinterest. Even when Googling for general info, there is a good chance that the first images to appear in the search engine results are pins on Pinterest. One of the lesser talked about features of Pinterest happens to be one of my favorite ways…

02Sep 2017 by Miss Kemya

Do Press Releases Still Work In the Online World?

Marketing Strategy, Tips and Tools

One of the oldest marketing ploys around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although not always the types of result you might expect. Do Press Releases Still Work? Yes they do! Here are several reasons why you should consider using press releases as part of your marketing strategy: Number 1: Low Cost Press releases are still relatively low-cost ways to get the word out about a new product, service, or event. This is true whether you do it yourself or hire a service to do it for…