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Email Marketing Is Alive And Well [Infographic]

Email Marketing
Do you still read emails? Of course you do, and so do I! And I bet your current and future customer still read emails too. So don't forgo email marketing just yet! Don't believe the hype... Email marketing is not dead Email marketing, when integrated with your online and offline marketing initiatives, can greatly impact your business because people are specifically asking for your offers. This infographic, created by the good folks over at LeadPages, gives a great overview of email marketing best practices, along with some helpful suggestions you can immediately incorporate into your own email campaigns. With so many businesses touting the death of email marketing in favor of social media, I found this infographic refreshing. These stats and insights further illustrate the power of email as an…
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F is for Face Your Fear And Do It Anyway

F is for Face Your Fear And Do It Anyway

Tips and Tools
Fear is empowering, fear is good, fear is a state of mind. Embrace your fears! I often think we set up ourselves up to fail by simply being fearful. It doesn’t matter what your fear is, it could be fear of cold calling a prospect, fear of speaking in front of an audience, fear of raising your prices, or a fear of offering a new product or service. Have you experienced any of these fears? We have a  fear of something new, and we either chicken out and never try it, or we’re so nervous about it that we fumble along, fail, and then chide ourselves for thinking we could possibly be successful. Why do we drive ourselves crazy like this?! Why not embrace your fears? Fear is empowering! Fear forces change! It’s…
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D is for Dates and Deadlines

Alphabet Soup
Dates and deadlines, two necessities in a hectic world. [caption id="attachment_3327" align="alignright" width="210"] Image Credit[/caption] As entrepreneurs, we need to schedule our time for everything, after all, there’s always something ELSE to be done. Do you schedule time to work on your blog, return client phone calls, and market your business, just as you schedule your kid’s doctor appointments and vacation time? I don’t mean theoretically schedule time, I mean use a calendar, pick a date, and block out enough time to get stuff done. Create deadlines for launching that new product, updating your website, or learning that new social media platform. Once you give a project a deadline, you can work backwards to create the action steps necessary for completion, and attach real dates to those action steps. That…
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Your Monthly Plan to Secure Social Media Success [Infographic]

Your Monthly Plan to Secure Social Media Success [Infographic]

Strategy
What entrepreneur doesn't have social media on the brain this year? I know, I know... your'e exhausted just thinking about all the different platforms, what to say, when to say it. Believe me, I hear you and yes it can feel too overwhelming... if you don't have a plan. What you need is a plan to manage your social media presence. This infographic lays out a great, easy to follow plan for the entire year! WARNING: If you continue reading, you will learn too much to turn back. Following this monthly social media plan from the beginning will yield optimal results. You can fast-track to get to where you are on the calendar today. The important thing is to START NOW and follow along the path to social media success!  via: Manage…
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C is for Content Marketing Strategy

C is for Content Marketing Strategy

Marketing Strategy
According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” So why is content marketing important for your business? I mean, you can do without a whole content marketing system, right? Here's the thing. No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. However, great content means nothing if your target audience can't find it. So you have to figure out how to share it all, as part of a multi-channel marketing plan. C is for…
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Twitter Chat with SWIBA Awards Founder Tuesday 2-19-13

Twitter Chat with SWIBA Awards Founder Tuesday 2-19-13

Events
UPDATED: Our SWIBA Twitter Chat was fast paced, high energy and total fun! Take a look  at the highlights! PS - if you can't read the text, click the image to enlarge it.   We're tweeting with the Founder of the null and Stiletto Woman Media on Tuesday, 2/19/13.  Have questions about the SWIBA Awards? Get 'em answered! null The SWIBA Awards take place on March 16, 2013 in Atlanta, GA. null.   Learn more about the Stiletto Woman In Business Awards Meet the 2013 SWIBA Speakers SWIBA 2012: We Laughed, We Learned, We Conquered 10 Things You May Not Know About the SWIBA Awards   Are you a Twitter chat newbie? No worries, I've got you covered with instructions below. Get there early to make sure you know what you're…
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B is for Branding Matters

Alphabet Soup, Branding
Whether you're a little fish or a big shark in your industry, branding matters. Have you consciously defined your brand? Go beyond fancy fonts and colorful websites, think about content and substance. What do you want your audience to think of when they see your name or your company's name? Is your social media engagement an accurate reflection of the image you want to convey? When people visit your website, what impression do they get? Is your brand consistently represented in your daily communication and business practices? What is the message and image you want to convey to your audience? Give this some thought, and write down the way you want your audience to feel about your brand. This feeling serves as the foundation of your branding strategy. You have…
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Social Media is the New Word of Mouth Marketing

Strategy
I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn't realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn't be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in droves. While word of mouth once worked as a great means to grow, we now have the use of technology to break down those geographic boundaries!  Your competition is just too great (and savvy) to ignore the potential of social media marketing. Remember when we used the Yellow Pages to…
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