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What To Do Next With Your Business Idea

What To Do Next With Your Business Idea

Tips and Tools
If you have a business idea that you think is great and that you know has the potential to take you places, it’s important that you do something with it. The 'doing' part is what separates a wantapreneur from an entrepreneur. So don't sit back and keep dreaming of launching the idea, it's time to figure out what to do with the idea. The 'doing' part can can take many different forms, and we’re going to explore some of the most important steps to take with your business idea when it’s still in development. What To Do Next With Your Business Idea Create a Prototype Before you think about getting a business off the ground, you need to have a prototype of this product you’re so excited about. If you…
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6 Reasons You Should Be Outsourcing Your Marketing As A New Business

6 Reasons You Should Be Outsourcing Your Marketing As A New Business

Marketing Strategy
When running a business it is critical that you focus on your areas of strength and do what you are good at. Sticking with your core abilities and outsourcing the areas of weakness are a sure-fire way to reach success. 6 Reasons You Should Be Outsourcing Your Marketing As A New Business When you start a business, it can be really easy to think and try to do everything yourself. Marketing activities are included in this, and they often fall short of what they need to achieve to be successful. It won’t be long before the new business owner recognizes the shortfall, and the want for growth and success will start to make them see clearly. It's at this juncture that you can decide to recruit a full-time marketing team…
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How Can You Improve Your Marketing Campaigns?

How Can You Improve Your Marketing Campaigns?

Marketing Strategy
There’s much that goes into building a successful business. Right at the top are, of course, the strength of the idea and your ability to implement strategies that’ll make the idea come to life. But then there’s the whole matter of getting the word out about your company and what it can offer potential customers. Your business could be the greatest thing since sliced bread, but if no one knows about it, then there’ll only be so much success that you can achieve. In this blog, we’re going to take a look at a few essential tips that’ll push your marketing campaigns in the right direction. How Can You Improve Your Marketing Campaigns?   Learn What Works You might not like that your previous marketing campaigns have produced mixed results,…
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6 Innovative Instagram Hacks to Boost Engagement

6 Innovative Instagram Hacks to Boost Engagement

Social Media
You have likely heard that Instagram is the place to be right now if you want to build a scalable business. Nowadays people are flocking to social media to check if companies have a credible following. Those who don’t have a strong online presence aren’t as well respected by their ideal clients. You like to stay on top of all the hottest marketing trends and you know that this social media tool isn’t going anywhere. You’re ready to unlock your full potential with Instagram and use this as a driving force for your business. Here are a few Instagram hacks to help boost your engagement. 6 Innovative Instagram Hacks to Boost Engagement   1. Be Consistent Everyone knows that when you’re using Instagram as your main marketing platform, you need…
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Marketing Tools Your New Business Should Be Using

Marketing Tools Your New Business Should Be Using

Marketing Strategy
According to The Small Business Association, there are approximately 30.2 million small businesses in the U.S. alone. With this in mind, you need to look for a competitive edge to get a leg up on your competition. Regardless of your industry, you need a solid marketing strategy for you to achieve success. Fortunately, there are some marketing tools that can help grow your business. Marketing Tools Your New Business Should be Using   Social Media Social media platforms have changed how people market their businesses. To start getting clients from social media, you need to create an account. Be sure to set it as a business account where applicable. For example, and Instagram business profile or a Facebook business page. Through social media platforms, you can interact with potential clients…
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Using LinkedIn To Recruit and Attract Top Talent

Using LinkedIn To Recruit and Attract Top Talent

Social Media
LinkedIn is one of the world’s most popular social media sites. What makes it so valuable isn’t the number of people on there, which isn’t as high as, say, Facebook. No, it's rather the ethos of the site. LinkedIn sees itself primarily as a networking forum. It's somewhere workers and employers can hang out, get to know each other, and possibly work together. For this reason, recruiters now often include LinkedIn searches as part of their offering. It makes a massive difference. LinkedIn, however, isn’t famous for marketing. While other social media outlets like Twitter and Instagram are top choices for companies, a lot of firms forget about LinkedIn. It’s not seen as a consumer-facing platform, so many doubt its usefulness as a marketing tool. Using LinkedIn To Recruit and…
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5 Effective Affiliate Marketing Strategies in 2020

5 Effective Affiliate Marketing Strategies in 2020

Marketing Strategy
Is affiliate marketing dead in 2020? Not at all. But it’s true that affiliate marketing has significantly changed from what it used to be in the early 2010s. Yet, the main principle of the affiliate marketing process remains the same: growing your traffic and converting as many people from this website traffic to purchasing customers. However, it’s now more challenging than ever to achieve that. In this guide, we will discuss 5 of the most effective affiliate marketing strategies in 2020 to effectively build a sustainable affiliate business. Let us begin with the first one. What Is Affiliate Marketing? Affiliate marketing is when an owner of an online platform (a social media profile, website, blog, YouTube channel, etc.) can earn commission fees when they promote other businesses’ products and/or services…
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The Biggest Digital Marketing Trends In 2020

The Biggest Digital Marketing Trends In 2020

Marketing Strategy
Marketing moves so quickly these days, it’s hard to predict what will happen next.  This provides challenges and opportunities for businesses trying to reach customers whose behaviors are becoming harder to predict. Here’s what’s going to be big in digital marketing in 2020. Digital Marketing Trends For 2020 Artificial Intelligence - ‘AI’ AI used to be confined to dystopian sci-fi films or Philip K. Dick novels.  Now, AI is set to take center stage in the digital marketing landscape. It’s not only in reach of the best digital marketing company or large organizations, but it’s also making its way into products aimed at SME’s too. A study by PwC predicted that the use of AI “will increase global GDP by up to 14% between now and 2030.” AI is being…
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