Miss Kemya │Marketing Strategy │Social Media Management

12May 2021 by Eleanor Hecks

A Small Business Owner’s Guide to Hosting an Online Event

Online events can boost brand awareness for your business and increase your overall reach. They’re also accessible, which could make people more willing and able to come. Here are some steps to take when hosting an internet-based gathering to raise the likelihood of its success. A Small Business Owner's Guide to Hosting an Online Event Choose the Event Type One of the first considerations for hosting an online event as a small business owner is the type. Will you offer a weekend-long conference or a one-hour expert panel? Consider your target audience and the content that’ll appeal to them the most. Thinking of your company’s purpose can also guide your decision because you can directly tie the event to brand awareness. For example, if you’re a web designer offering…

30Apr 2021 by Miss Kemya

How To Do Keyword Research and Keyword Analysis For SEO in 2021

Website Design & SEO

Keyword research is the process of picking high-volume queries that people actively look for in search engines. The goal is to understand what people are searching for and accordingly tweak the site’s content to give them exactly that. If done correctly - keyword selection can drive measurable success towards your site. That’s why keyword research and analysis happens to be the cornerstone of SEO. Here’s how you can do keyword research in 2021. How To Do Keyword Research and Keyword Analysis For SEO in 2021 First, Prepare a List of Seed Keywords Think of seed keywords as the broad terms that define your business. These broad keywords give your campaign a kickstart. Once you get to know these search terms, you can further find more keywords and ideas around…

22Apr 2021 by Miss Kemya

The Latest Trends To Consider For Digital Marketing After Covid-19

Marketing Strategy

There is no denying that we are in the midst of defining what "normal" means in all facets of our lives. This includes running a business. It appears that we may never experience "normal" as we once knew it. We are developing new routines and new ways of thinking in a post Covid world. This applies to our marketing strategies as well. One school of thought to come out of the pandemic is that we do not have to base our marketing on our current situation and wait for something big to happen. This is exactly the time to deal with what is left of the current year, and build a marketing strategy for moving forward. As with any marketing strategy, it is important to understand that if you want…

21Apr 2021 by Eleanor Hecks

What Does Protecting My Online Business in 2021 Actually Look Like?

Tips and Tools

The growth of e-commerce and digital shopping has been great news for online businesses over the past few years. However, it has also resulted in a rise of criminals wanting to take advantage of them. Your company faces a wide range of virtual threats, such as fraud, identity theft, and cyberattacks. How well have you prepared? These threats can severely damage an online business. The good news is, any entrepreneur can protect their company so long as the proper precautions are in place. What Does Protecting My Online Business in 2021 Actually Look Like? Here’s how you can defend your e-commerce site against common cybersecurity threats. 1. Secure Your Network Properly Keeping your home or office Wi-Fi network secured, encrypted, and hidden will help prevent attackers from breaking into…

20Apr 2021 by Miss Kemya

Outsource Marketing: The Pros And Cons

Tips and Tools

Content creation. Social media marketing. Setting up ads. Landing pages. Webinars. Email marketing. Graphic design. Livestreaming. Funnels, funnels, and more funnels. There are so many pieces of marketing to be done. And most often the business owner is the person who does it all. This is in addition to wearing the CEO hat, coffee marker hat, errand runner hat, strategist hat.... the list goes. There will come a time when the business owner has to make a critical decision: is it time to hire a marketing employee? Or is it time to outsource? Should you outsource your marketing? Common sense will sometimes tell you that it is right to do so, especially when considering the benefits we mention below. However, there can be drawbacks, and we will touch on those…

15Apr 2021 by Miss Kemya

Speed Up Your Site For Better SEO

Website Design & SEO

When you want your website to perform better, one of the major branches you will look into is Search Engine Optimization (SEO). There are many approaches to improving your website’s ranking on search engines, but one of the most important is to ensure that your site has a fast speed. If it is not quick enough, you will find that people are much more likely to get bored of your site, and that will make its appearance on the results pages much lower down. So here are some of the best ways to speed up your site and get better SEO results. Simple Ways To Speed Up Your Site For Better SEO Use An External Hosting Service Chances are, you are doing this already, but it is something you…

12Apr 2021 by Miss Kemya

Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Marketing Strategy

If you’re in a leadership role, nobody has to tell you that the marketing department is costly, and the sales department is expensive. Marketing campaigns are expensive — and there’s never just one campaign. On the sales side, salaries, commissions, travel, entertainment, miscellaneous expenses and samples all add up. As a result, leadership wants to get the best possible return on its marketing and sales investment. However, for many businesses, a lack of alignment between sales and marketing can amount to an ROI implosion, with revenue, customer retention and close rates all suffering as a result. A lack of alignment and communication is easy to find if you talk to people in your marketing and sales departments. Sales reps will tell you that the leads from marketing are terrible. Marketers…

07Apr 2021 by Miss Kemya

5 Areas Of Business Where Outside Support Is Advised

Tips and Tools

Only you can take responsibility for your business, but that does not mean you have to face the journey alone. You already appreciate the fact that employees are a valuable asset to the venture, but you can also seek help from a range of additional sources. The sooner you do, the better. But what are the areas of business where reaching out for a helping hand can, directly and indirectly, benefit your bottom line? Here’s all you need to know. 5 Areas Of Business Where Outside Support Is Advised 1. Fundraising The harsh reality is that your business won’t get very far without capital. Sadly, securing a traditional bank loan is far from easy in the current climate. So, looking at other options like crowdfunding can work wonders, not…

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