ONE WEEK ONLY. 65 Digital Marketing Courses. 10,000 Students. The World's Largest Product Launch. Live June 13th - 19th. All for ONE LOW PRICE. Too good to be true? Nope! Did I mention that I am launching a product as part of the Stack? Yup! Click to buy here.
Sept 16 at 1:30pm EST - Professional Local Event Vendors Share Secrets For Doubling Sales At Your Next Event If you use vending at local events as part of your marketing activities, this workshop is designed for you. Make a plan to capture sales not only during the event, but after the event as well. Whether you sell physical products at events, or you are a service-based provider who uses events as a lead generating opportunity, you can immediately apply the tactics shared in this workshop. Attend the workshop and learn secrets that will help you to double your sales at your next event. Click here for more details and register for this free workshop!
It’s easy to think of a business as a static entity, and for clear reasons. We see brands that have stood the test of time, like Coca-Cola, and conglomerates that own many other brands, and think of them as fixed and totally fortified structures. Yet of course, they never are. These firms may have diversified their investments and strengthened their positions over time, but they are still subject to the essential needs of dynamic decision-making, and they are only as relevant as they continually allow themselves to be. For this reason, it’s important to note that when structuring our own businesses, we are building a house, but a house that needs maintenance and great foundations. For this reason, even the little decisions cannot be taken for granted. Instead, they must…
Social media has become an extremely popular tool for businesses over the last few years. With more and more users joining platforms like Instagram and TikTok, it makes sense that companies would use these sites and apps to develop their market reach. While social media can be a great way to sell your products and ideas, though, it can also come with some risks for a business. To give you an idea of what to look out for when you first start with social media marketing, this article will be exploring some of the challenges that businesses will often face when they decide to use these platforms. Understanding The Risks That Come With Social Media Marketing Negative Reactions Negativity has always been an issue for businesses when they first…
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is, building a list is a catch 22: You can’t get sign ups without traffic and it’s difficult to find traffic when you have no list. What’s a busy solopreneur to do? No List? No Problem! How to Build an Audience with Paid Ads Paid Ads Make List-Building Easy By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers and enjoy conversion rates of…
With the increasing popularity of social media sites, it is surprising that engagement has been declining. One primary reason for this decline is that people are spending less engaged time online than they did a few years ago. When Your Brand Engagement Has Gone Down: What's the Reason? In addition, there have been many changes in how people use social media platforms such as Facebook and Twitter. Also, as everyone shares their lives online, it gets harder to grow a loyal following as the competition is stiff. Here are reasons that may have caused a decline in engagement with your social media content. You're Not Giving People What They Want As you will learn from the guide on Master Blogging, your audience wants to engage with a person. Your…
No matter which kind of business you run, you’ll benefit from a killer social marketing campaign. To improve your marketing, the key is to pay attention to the latest trends. To find out what’s trending in 2021, take a look at the following areas. 5 Trends To Improve Your Social Marketing This Year 1 . Live Streaming The popularity of live streaming skyrocketed in 2019, according to Dacast, ‘live video grew by 93%, with an average viewing time of 26.4 minutes per session.’ And it shows no signs of slowing down. In fact, Dacast’s data also revealed that ‘the live streaming industry is expected to be valued at 184.27 billion USD by 2027.’ To improve your social marketing this year, focus on live streaming. There are plenty of benefits…
Online events can boost brand awareness for your business and increase your overall reach. They’re also accessible, which could make people more willing and able to come. Here are some steps to take when hosting an internet-based gathering to raise the likelihood of its success. A Small Business Owner's Guide to Hosting an Online Event Choose the Event Type One of the first considerations for hosting an online event as a small business owner is the type. Will you offer a weekend-long conference or a one-hour expert panel? Consider your target audience and the content that’ll appeal to them the most. Thinking of your company’s purpose can also guide your decision because you can directly tie the event to brand awareness. For example, if you’re a web designer offering…
