Do you have a content schedule you want to get on with? But before you get started, you’re also nervous about the kind of content you’ll be putting out there. What if it’s not what people want to read? What if it’s just not good enough? Don’t worry, all website owners have this same worry before they press publish! We all want to publish the best stuff online. You’ll be well on your way to doing so, if you know what high quality content looks like. What Does High Quality Content Look Like? High quality content comes with quite a few hallmarks. Soon, you'll be able to spot a good post from among the usual type just from the opening sentence alone. But until that day comes, we’ve listed some…
Driving traffic to your website isn’t enough. You must convert site visitors into buyers, increasing revenue and improving your return on investment (ROI). Companies spend thousands of dollars on content marketing, social media coverage, and web design. You want those efforts to pay off in new customers by designing for conversion rates. According to Internet Live Stats, there are approximately 1.9 billion websites at the moment, although the number of live sites varies widely. People get online to a myriad of content, advertisements and social media distractions. If you don’t use a few web design tricks and apply design for conversion purposes, you risk losing them. So how can you best design for conversion? These top web design tricks will move your users through the sales funnel and turn browsers…
Online advertising is essential for 21st century business. A solid strategy of SEO, PPC and social media helps. But are you paying too much for your online ads? The cost-per-click (CPC) advertising system is the primary marketing tool for most online campaigns. It is efficient, quick and provides a respectable return on your investment when configured correctly. However, you could be paying a lot more than you need to! Like SEO, Google uses various metrics to decide how much to charge for your clicks. Also like SEO, these charges revolve around the usability and efficiency of your website. For example your site’s landing page can significantly impact your charges based on keyword quality. Are You Paying Too Much For Your Online Ads? When implemented correctly, a PPC campaign can yield…
Do you feel as though your site bounce rate is higher than it should be? Maybe you feel as though you just aren’t making enough sales and you can’t help but feel like your site is to blame. Either way, there are things that you can do to try and uncover the reason behind this issue. If you want to find out more, then take a look here. Does Your Site Have A High Bounce Rate? Find Out Why Here Before we get to the factors that may influence a high bounce rate, let's first define the term "bounce rate." What is Bounce Rate? Bounce rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out…
We know that infographics are great ways to impart information visually to your audience in chunks that help them retain and understand the information better. But, sometimes it’s easy to forget that there are numerous uses for infographics. In fact, other than how they’re used now (on social media), infographics have been around a long time (since before 3000 B.C.) in the form of cave drawings, religious texts and more. And they have been used since then in a variety of ways. A Few Ways To Use An Infographic (That You May Not Have Thought Of) Here are a few infographic ideas you may not have considered. 1. On Your About Page It can be challenging to think of what to put on the "about" page. After all, everything…
Join me March 7-8 at The Done In a Day™ Virtual Conference When was the last time you celebrated spring break as an entrepreneur? If the answer is never, consider this your cue and permission to do just that. Whether it’s to rest, play, do some spring cleaning or learn a new business model, know that I support you and you deserve that space. And if you want all of the above signed sealed and delivered in one virtual space, well then by golly you better get your butt to the Done In a Day™ Virtual Conference March 7-8! You can register today at my private invitation page for $10 off https://www.didvcprivateinvite.com/kscott The Done In a Day™ Virtual Conference is the only event where you can go to learn all about…
Everybody dreams of being his/her own boss. But it’s not a cakewalk! So if you showed the guts and capability to fulfill that dream of entrepreneurship, the chances are that you will not stop here. You want to promote and upscale your enterprise to ensure it remains a profitable venture. If you own a local business, you can use a combination of offline and online marketing tactics to scale your business. Your tactics must be customized to the type of business and the preference of the demographics you serve. Turn Your Local Business Into A Big Player With These Tips Go through the eight local business expansion and marketing ideas given here. These are curated for people like you, who want to create a different identity amongst their counterparts.…
Our past, present, and future customers are talking about our businesses and/or our industries in some way or another. Past customers might be giving you a referral or listing you as a resource, present customers may be keeping track of what you’re doing via social media, and future customers may be performing searches right now for the same products and services you offer. So we can agree, there is a conversation going on about your industry, and hopefully your business, at any given time. With all this talking going on, are you listening? Are you keeping track of what’s being said and searched? Are you joining in the conversation, either directly or indirectly? How to Use Google Alerts to Listen to Your Industry (and Your Customers) Your customers are talking,…
