I'm speaking at After the Talk: TEDx After Party, a LinkedIn Live event. Would you like to attend? May 19 at 7pmEST - C'mon over and join us! 5 Ways To Leverage Your TEDx Talk Have you done a TED Talk? What did you do after your talk? Did you make being on a TEDx stage produce "dividends" for your business? If not, let's hit the reset button so you can course-correct by picking up all of the money you left on the table. The curator and founder of Smart Women Partner & Grow Rich, Jerrilynn Thomas, is sponsoring a not to miss event to share ways you can level up your business after your TEDx Talk. Malaika Simmons (TEDx Speaker) will lead the panel discussion on LinkedIn Live with…
We both know that you need to use social media as a marketing tool for your business. Problem is, it can be an overwhelming task! Or a horrid chore that you never want to get around to - like folding laundry or scrubbing baseboards. Here's the thing, my friend. I've been a Social Media Manager for a decade now, and I can tell you that there are some tricks of the trade that will help you become more efficient with your social media marketing efforts. Tricks that will make managing your own social media less of a chore and something that you (almost) look forward to doing - because you know you need to market your business daily and consistently. So join me for this complimentary webinar, and you will…
Ever wonder what makes some Instagram posts, videos, or blogs “go viral,” while yours are lucky to have 3 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content. That is, if you put some thought and creativity into your efforts. The Art of Creating Shareable Content Everyone Loves Infographics Whether you want to know more about how coffee is grown, or you’re looking for ways to boost your blog traffic, you’ll find a variety of infographics to fill you in. And everyone loves to share infographics! These colorful, easy-to-read graphics share vast amounts of data while still entertaining an audience. By condensing numbers and stats down to easily digestible bite-sized pieces, you can make valuable information…
If you’re looking for the best way to reach your target audience, email is still the answer you’re searching for. Believe it or not, research shows that 78% of marketers attribute their success to emails. Plus, for every $1 spent on email marketing, they saw an average of $42 return! Are you a believer, yet? Now, the question is how can you write an email script that will actually lead to conversions? We have some simple tips for you to do just that and we’re even giving you a script to get you off on the right track. We’re awesome like that. The Greatest Email Writing Script To Creating An Engaging Welcome Email Sequence The Buyer’s Journey Anyone that’s been around marketing for some time will likely have heard…
What does video marketing mean to you? Are you looking beyond Youtube, with an express purpose of educating (or edutaining) your audience? Oftentimes, business owners are nervous about getting on camera. Whether it’s because “I need to lose another 10 pounds before I look good” or “I don’t know what to say”, many ‘preneurs miss out on a huge opportunity to reach their desired audience simply because they won’t do video. Video Marketing: What's Holding You Back? If you really want to make videos without breaking out in hives, the best thing you can do is figure out what is triggering your shyness symptoms. Even people who think they're not shy have some apprehension around making videos. Whether you're shy or simply procrastinating (you know who you are), you…
With times changing at such an alarming speed, it’s never been more essential to start modernizing your business efforts. After all, you need to keep up with both your competition and your customers. Needs and behaviors are both progressing and evolving. As a result, a different approach needs to be taken to marketing to ensure you can still successfully spread the word about your products and services. Fortunately, figuring out how you can start to advertise your brand in the most effective way using nothing but the web doesn’t have to be as difficult as you might expect. There are several pathways that you can explore to start making a name for your business in no time at all. So, if you’re interested in finding out how to build brand…
If you are running a business, it’s important to make sure that you are running efficient marketing campaigns. This means that you are using your funds the right way, to deliver the greatest result. No matter the stage of your business, essentially, your goal is to maximize your return on any investment that you make. Let’s explore some of the key steps that you can take to boost the ROI for your next marketing campaign. Boost The ROI Of Your Marketing Campaign Hit The Right Target Audience First, you should think about whether or not you are hitting the right target audience. If you don’t find the right audience, then you’ll be marketing to people who are going to have no interest in your business or the products you…
Nowadays, marketers forget the dry corporate messaging and speak to their target audience in a new way. Yet, marketing is more than delivering the right message to a target audience in today's world. Relationships are the key to a company’s success — brands need to find out how to engage and entertain. The only question is, how do you captivate an audience? Of course, the marketing tactics may vary across channels. However, most marketers accomplish this by imagining the people they are selling to and using the right strategies. These days, it’s all about emotional connections and brand loyalty. If you want to establish relationships, your words must be worth listening to for customers to take action. Does Your Marketing Campaign Captivate Its Target Audience? Captivating an Audience With Marketing…
