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Is Your Website Not Making Sales? Here’s What You Can Do About That

Is Your Website Not Making Sales? Here’s What You Can Do About That

Website Design & SEO
If you feel frustrated because your site is not making sales, then you are not alone. So many people are in the same situation as you are, but there are things that you can do to try and turn things around. You just have to make sure that you start with the source of the issue, so you can eliminate problems as you go. If Your Website Is Not Making Sales, Here’s What You Can Do About That Refresh Your Visuals Studies have shown that if your website has poor-quality visuals, this can translate to fewer sales. If possible, you have to ensure that you are using solid photos and that any video footage you have is HD. This will increase how trustworthy your site is, and it will also…
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How to Improve Your Quality of Life as a Solopreneur

How to Improve Your Quality of Life as a Solopreneur

Marketing Strategy
The life of a solopreneur is the most versatile on the planet — you can work while traveling to exotic locales or stay comfy in a coffee shop where the barista has your order memorized. Finessing every aspect of solopreneur life is thrilling, especially if moving from a traditional nine-to-five — but there is a lot to unpack. There are physical and mental changes you can implement to improve your quality of life as a solopreneur. How to Improve Your Quality of Life as a Solopreneur Develop the Ideal Mindset Mindset is one of the most potent buzzwords in the entrepreneurial space, so you may already know your work mindset. Regardless, it has a powerful impact on our work, especially as self-motivated masters of our schedule and success. There are…
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No Writing Required: How To Create Compelling, Shareable Content For Your Blog

No Writing Required: How To Create Compelling, Shareable Content For Your Blog

Blogging
Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse not to do it. And as you can imagine, their website traffic suffers for it. The good news is, if you hate to write or feel you’re just not good at it, there are plenty of other ways to create shareable content on a regular basis without having to write content from scratch. No Writing Required: Create Compelling, Shareable Content Without Writing a Word Crowdsource Guest blogging is still a fantastic way to both generate…
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Pain Points: What You Must Know About Your Potential Clients

Pain Points: What You Must Know About Your Potential Clients

Marketing Strategy
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? Pain Points: What You Must Know About Your Potential Clients Why understanding pain points is important We’re not talking about just what she wants (we all want more money and free time) but more importantly, you need to know what her biggest pain points are. Figure this out, and you’ll not only be able to better create programs to help her, but your sales copy will dramatically improve as well. Think about it—if you’re uncomfortable with technology,…
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Everything You Need to Know About Starting a Successful Blog

Everything You Need to Know About Starting a Successful Blog

Blogging
Starting a blog can be a great way to share things you love, create a career in an industry you love, and generate some great income. It can also establish you as an authority and allow you to become a thought leader. But to some, the idea can be incredibly daunting. How do you come up with content? How often should you post? What voice should you use? As much as this can seem too much to take on, launching your own blog can be much easier than you think. Not only that, if you’re willing to put the work in, it can be incredibly worthwhile for your career and become a profitable business for you too. In this blog post, we'll walk you through everything you need to know…
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The Evolution of Small Business Marketing and Its Future

The Evolution of Small Business Marketing and Its Future

Tips and Tools
Small business marketing has gone through numerous changes over the years. Even so, many things about it remain constant, and there are interesting things on the horizon to look forward to as well. Here’s a closer look at the changes and future within small business marketing and what it means for people who use the technique. The Evolution of Small Business Marketing and Its Future Search Engine Optimization Still Matters People who own small businesses should ideally know the fundamentals of search engine optimization (SEO). Applying them correctly will help websites rank higher in online search results, making it easier for current and potential customers to find a business or brand. However, the best practices for SEO have evolved. In the early days, marketers could make their websites rank well…
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5 Marketing Strategies You May Have Overlooked (But Work Brilliantly)

5 Marketing Strategies You May Have Overlooked (But Work Brilliantly)

Marketing Strategy
There are so many marketing strategies out there that it can be hard to keep track of them all. And as new technologies and platforms emerge, it can be even harder to determine which strategies are still effective. This blog post will discuss five marketing strategies that you may have overlooked but still work brilliantly. Keep reading to learn more! 5 Marketing Strategies You May Have Overlooked (But Work Brilliantly) 1) Affiliate marketing The first marketing strategy on the list is affiliate marketing. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each customer brought by the affiliate's own marketing efforts. Additionally, businesses may also pay affiliate networks or publishers to reach a larger audience. To get started, businesses need to…
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4 Things Your Website Home Page Is Missing

4 Things Your Website Home Page Is Missing

Website Design & SEO
As a representation of your business, you can’t afford to leave it to chance that customers stick around. Your site should have everything it needs to draw people in, sell them a product, and inspire trust in your small business. To do that, though, you need to have a well-designed homepage. It’s the first thing people are going to be seeing when they come across your website, and you need to use that as a tool to generate sales. Whether it’s sales now or leads for later, you can use your homepage for both marketing and customer service. 4 Things Your Website Homepage Is Missing Contact information One of the more important pieces of information that you cannot afford to leave out is contact information. It needs to be in…
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