There are so many marketing strategies out there that it can be hard to keep track of them all. And as new technologies and platforms emerge, it can be even harder to determine which strategies are still effective. This blog post will discuss five marketing strategies that you may have overlooked but still work brilliantly. Keep reading to learn more!
5 Marketing Strategies You May Have Overlooked (But Work Brilliantly)
1) Affiliate marketing
The first marketing strategy on the list is affiliate marketing. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each customer brought by the affiliate’s own marketing efforts. Additionally, businesses may also pay affiliate networks or publishers to reach a larger audience.
To get started, businesses need to identify potential affiliates and then create an affiliate program. Once the program is up and running, companies should monitor its performance and adjust accordingly.
2) Influencer marketing
Influencer marketing is another strategy that you may have missed but still works brilliantly. Influencer marketing is a type of social media marketing that involves working with influencers to promote your brand or product.
To find influencers, businesses can use social media listening tools to identify individuals who are talking about their industry. Once you’ve identified some potential influencers, reach out to them and see if they’re interested in working with your business.
For example, a local chiropractor might work with local influencers to expand their messaging in the local community. They might create a campaign that shares specifics about different types of chiropractic services, who needs them and how they are beneficial for a desired target audience.
3) Content marketing
Ask any digital marketing agency and they’ll tell you that content marketing is another effective chiropractic marketing strategy. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
To get started with content marketing, businesses need to determine who their target audience is, where they will distribute their content, and what type of content they want to create. Once these elements are in place, businesses can start creating high-quality content that will help them achieve their marketing goals.
Let’s continue the example of a local chiropractor. They might being their content marketing efforts like this:
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- desired target audience – parents of young children within a 10 mile radius of their location
- where to distribute content – local newspaper, direct mail, Instagram
- what type of content to create – video tutorials for at-home exercises, quick tips for posture, in-office demos of top 3 services
Now that we have a basic plan in place, we can create a content marketing plan that will achieve our objectives, to reach our desired audience.
4) Native advertising
The term “native advertising” has become somewhat of a buzzword in the marketing world, but what is it exactly? Native advertising is a type of paid media where the ad copy is designed to blend in with the other content on the page. This means that native ads are less intrusive than traditional banner ads, and as a result, they can be more effective at getting people to actually notice and engage with them.
So if you’re not already using native advertising as part of your marketing mix, now is the time to start. There are a number of different platforms you can use to run native ads, but some of the most popular ones include Facebook, Twitter, and LinkedIn.
5) Personalized emails
Email is still one of the most effective marketing channels out there, but it’s only going to continue to be successful if you’re able to personalize your messages. With so much competition in the inbox these days, generic messages just aren’t going to cut it.
Fortunately, there are a number of different ways you can personalize your emails to make them more effective. For example, you can segment your list so that you’re sending different messages to different groups of people. You can also use dynamic content to insert relevant information into your emails based on each individual recipient.
In conclusion, these are just a few of the marketing strategies that you may have overlooked, but still work brilliantly. So if you’re looking for some new ideas to help you market your business, be sure to give these a try.
Ciao,
Miss Kemya
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