Miss Kemya │Marketing Strategy │Social Media Management

27Jun 2011 by Miss Kemya

I Want To StumbleUpon Your Site

I read an eye-opening article about the power of StumbleUpon as a referral source to boost your social media traffic. Did you know it has surpassed Facebook as the largest shared source of traffic? How many of you use StumbleUpon to drive traffic to your site? I just started using it recently and it's quite interesting. I've seen the symbol and little "I like it" hand at the top of toolbars as I view articles on the web, but I didn't fully understand its impact until I started learning the stats. If you are new to StumbleUpon or haven't incorporated it into your social media strategy, check out this StumbleUpon 101 to get started! You can set up a personal profile, receive recommendations based on your interests, and you can index…

18Jun 2011 by Miss Kemya

You Are Your Brand, Own It!

Branding

I had the pleasure of attending a fantastic social media seminar, dubbed an Online Marketing & Social Media Crash Course, featuring none other than Entrepreneur Magazine expert Starr Hall. Now since I already know Starr I was prepared to be blown away by all her proven tips to navigate the online marketing environment. For those of you that don't her, let me tell you she is indeed a marketing machine! My friend and event attendee Author Brian L Thompson asked me a question after the event that really had me stumped. He asked me "What was THE most important thing I learned? And what am I going to do with it?" The nerve of him asking me such a loaded question right?! After giving some it some thought, I answered: I think the most…

14Jun 2011 by Miss Kemya

Twitter Is For Right Now – Not Yesterday!

Social Media

There are many articles that tell you how little time it takes to use social media. Yet, if you're a relatively new user, this will sound like hogwash! It can take several hours to understand how to use just one social media platform. However, once you're up and running, your time spent can be drastically reduced. You'd be amazed at how the pros manage their time using Twitter, Facebook, LinkedIn, blogs, etc. There really is a method to the "spend 20 minutes a day" advice you hear out there. Today's quick tip is an invaluable lesson I learned several months ago from Warriorpreneur Ann Evanston: When using Twitter, don't go backwards in your timeline to get caught up. When you open Twitter, depending on which platform you're using (Hootsuite, iPhone, etc.),…

11Jun 2011 by Miss Kemya

Seize the Tweet Chat Opportunity

Social Media

I'm writing this post as though you are familiar with Twitter. If you aren't, take a look my previous blog post "Why Aren't You Tweeting Yet?" Then come back here and finish reading... I recently participated in an awesome tweetchat with THE CEO Mamma Network via #theceomamma. Let me tell you, these are some energetic ladies that are wonderful at sharing tips, info, and insight with each other! During the chat I learned several of the participants had never participated in a tweet chat, it was their first time! I'm so used to tweeting that I took the "tweet chat" concept for granted. In keeping with this month's topic - social media - I thought I'd give a brief overview of a tweet chat. A tweet chat is a Twitter conversation with a group of people, it…

07Jun 2011 by Miss Kemya

Why Aren’t You Tweeting Yet?

Social Media

Many professionals are still apprehensive regarding social media outlets. I run into so many business owners that simply don't know how to join the social media conversation, so they stay behind, falling further and further into the abyss with the dinosaurs. For those of you that don't know how to join the conversation, I'm here to get rid of all the excuses you've been using as to why you can't "get on" social media. Read on to learn how I joined one of the major social networks: Twitter. How To Get Started on Twitter For Business Learn the Basics. Go to http://business.twitter.com/ and learn Twitter basics. Just because you don't know what you're doing doesn't mean you have to look like a novice late to the party - that's the beauty of…

31May 2011 by Miss Kemya

Are Networking Mixers A Waste Of Time?

Networking

Before you get all defensive, I know plenty of people swear by the networking mixer as a great way to cast a wide net and meet a bunch of potential clients. As a general rule I don’t attend these types of events unless I have a purpose. Mingling by itself is not a purpose; I mean a defined (often quantifiable) objective. What prompted this post? I recently attended the worst networking mixer ever! I mean poor sound quality, multiple presenters just pitched and offered nothing of value, no traffic flow or structure within a huge lounge space, and… the attendees didn’t actually network. I went to meet a friend (and future client), and we both wanted to learn more about the hosting organization. My friend and I actually had a…

28May 2011 by Miss Kemya

Business Can Bloom with the Season

Random Chats

As the weather changes and we gear up for the hot summer ahead, I am reminded that nature is a great compass. How many of you adjust your business activities with the seasons? All the beauty of nature is in full bloom, is your business blooming as well? Naturally we spend more time outdoors socializing in the summer. Thus we may stumble upon any number of impromptu business opportunities while going about our daily routines. The question is, are you prepared to do business at any time? Does your elevator pitch need tweaking? How do you get people to notice you and your brand? Do you host summer events, sponsor any sports-related activities, or perhaps take advantage of all the conferences and socials happening during this time of year? Like many folks from the Northeast, I can't…

13May 2011 by Miss Kemya

Networking: The Conversation Just Started

Networking

If you are a current (or aspiring) business owner or self-employed by any means, you already know you can only eat if you make sales. With that being said, what are you doing to keep yourself fed? When you’re out attending events, traveling and otherwise “networking”, what do you do when you get home? Networking is only useful if you FOLLOW UP to build the relationship and actually make a sale/gain a referral/gain a resource to grow your business. Thus we have today’s quick tip: don’t waste time networking if you’re not going to follow-up on the contacts you make. Attending networking events costs money, time and resources, so why not take the initiative to follow-up with interesting people you meet? Note: do not become a spammy salesperson. You can plan to…

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