Miss Kemya │Marketing Strategy │Social Media Management

04Jan 2012 by Miss Kemya

Daily Tasks Don’t Have to Be Boring

Tips and Tools

Has your mode of operation become predictable and lackluster? When is the last time you tried a different way of doing things? I don’t mean drastic changes, I mean little tweaks in the way you do seemingly ordinary tasks. Take the blah out of your day. Daily tasks don’t have to be mundane. Finding new ways of doing seemingly simple tasks can ignite your imagination. (more…)

30Dec 2011 by Miss Kemya

A Few Simple Ways to Leverage LinkedIn

Networking, Social Media

Are you using LinkedIn to build your personal brand and expand your professional network? If not, you should be! Assuming you already have your basic profile complete, don't you want to have a profile that commands attention and makes people want to connect? Of course you do! So here are five quick tips to round out your LinkedIn activity and make your profile more robust. (more…)

27Dec 2011 by Miss Kemya

Where Are Your Future Customers?

Marketing Strategy

Sounds like a simple enough question doesn't it? But, can you answer the question? Let’s ask this another way. Where do your prospective customers go to find your product or service? Are they going to a brick and mortar store? Are they asking their peers? Are they mimicking the choices of their competitors? Are they performing online searches, based on their needs? (more…)

22Dec 2011 by Miss Kemya

Don’t Point That QR Code To Your Home Page!

Tips and Tools

For those of you that don’t know, a QR code is a Quick Response code that is primarily used to direct people to a particular web page. You can use any number of sites to generate the code. Most are free; some are paid if you want a fancier looking QR code. But don't let that QR code stand alone and try to do all the heavy lifting for you. You have to tie a QR code into a marketing campaign to get real results! QR Code Basics You provide the content, usually a web page address, and presto, you get a QR code. You can then insert the graphic image of the code on your printed materials or anywhere you choose to. QR codes are for smartphone users. You…

20Dec 2011 by Miss Kemya

5 Factors To Consider Before You Pay For A Professional Membership

Networking

We’ve spent a little time talking about professional memberships. In the first post, we talked about building your network with professional memberships. Next, we detailed five easy ways to maximize your membership dollars. What’s left? We need to tackle the most critical question of all: how to decide which professional organizations to join You may use these 5 factors as a starting point. 5 Factors To Consider Before You Pay For A Professional Membership Membership Base Who are the members? Are you looking to get exposure to your target market, vendors, and/or competitors? Do the members constitute your audience? Are they your peers, potential affiliates or partners, or a general mix of professionals? Is the membership with a local chapter of a national organization? Is it exclusively local or simply…

13Dec 2011 by Miss Kemya

How to Choose Which Social Media Platforms To Join

Social Media

Which social media sites should you use? Now you know I'm not going to say all of them! But I am curious, which sites are you using? More importantly, are you using them all effectively, or do you have a mix of profiles that aren't really working for your business? Consider these factors as you join social media platforms: how often you can post what you will post how and where your prospects communicate on social media which social media platforms your competitors are using your business offering I know there are tons of social media choices out there, and there seems to be no end in sight. However, take this key factor into account: the most effective ways to communicate with your audience. After all, isn't that one of your main goals, to reach your prospects and clients? For example, Do…

05Dec 2011 by Miss Kemya

How Much Time Does That Meeting Really Take?

Tips and Tools

What is time to an entrepreneur? Time is a precious resource, much like cash dollars. As you go about building your business, I know you participate in your share of meetings. To what do you charge your meeting time to? If it’s for a current client, that’s part of the cost of doing work for that client, so that’s a no-brainer. But what if you’re taking meetings with prospective clients, how do you figure the cost of your time? Do you know how to identify the real time associated with a meeting? Let’s use this example: I have a lunch meeting that I’ll label as networking/business development with a potential client that I have never met before. I’ve talked to them on the phone, and decided to follow-up with a…

01Dec 2011 by Miss Kemya

5 Easy Ways to Maximize Your Membership Dollars

Networking

In the previous post, I started you on the path of building your network with professional memberships. Next, I want to tackle the benefits of such memberships and affiliations. If you’re not yet a member of any professional organizations, think of this post as an overview of the benefits you can reap. If you’re already a member of professional organizations, are you maximizing your membership dollars to build your network and expand your circle of influence? 5 Easy Ways to Maximize Your Membership Dollars Here are just a few of the typical benefits of professional memberships that I’m almost certain your business can use for marketing purposes. Membership Directory Use the membership directory to cross promote, build your network, and advertise. Some organizations post a directory online and make it…

Blog