7 Steps to Writing Catchy Infographic Copy [infographic]

7 Steps to Writing Catchy Infographic Copy [infographic]

Marketing Strategy
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, we have it's no the end of the story. There are many types of content your business can use as part of your marketing mix. These include video, blogs, social media posts, infographics, memes, ebooks, reports, slide shows, ecourses, and quizzes. Yes, all of this! In our data-driven world, an image really does have the power to explain 1000 words.  This is why visual marketing is important! One such compelling visual that is widely used by marketers is an infographic. Did you know? According to this survey, 41.5% of online marketers said that infographics and other original graphics were the most engaging. Today, most infographics are created by marketing…
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Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Social Media
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, logos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [Tweet "Content is more than words in a blog. It includes all of the visual elements of your brand."] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, they share pictures, and due to the advent of gorgeous sites like Pinterest, marketing is more…
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