The One Bad Habit That Requires Your Immediate Attention

The One Bad Habit That Requires Your Immediate Attention

Random Chats
We all have bad habits. Some bad habits are of a personal nature, as in we eat too much, some drink too much, some of us don’t know when to shut up, I could go on forever… But I want to address one of the single most bad habits that plagues entrepreneurs. This bad habit keeps us stuck in the same lane, even though we say we want a change. It's easy to succumb to and limits our life chances, and it's based in fear and potentially contagious. Unfortunately, this habit is one of the hardest habits to identify and break. However, once you recognize it, admit it, and work to overcome it, this bad habit Can. Be. Broken. So, what is this single most bad habit that plagues entrepreneurs?…
Read More
Repurpose and Refresh Your Content for More Website Traffic

Repurpose and Refresh Your Content for More Website Traffic

Blogging
Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you already have is to freshen it up, and repurpose it. Content gets old, and information becomes outdated. That doesn’t mean it needs to be deleted, though - it can be salvaged and continue to provide excellent results. Likewise, content can be reused and repurposed in other ways into new formats that help produce more traffic too. Repurpose and Refresh Your Content for More Website Traffic No time to read this entire post? Listen to it on the podcast: Turn Blog Posts into an Report Compile blog posts that are about the same topic into a report. Add some images, nice headers, special formatting,…
Read More
How to Plug the Money Leaks In Your Business

How to Plug the Money Leaks In Your Business

Tips and Tools
Periodically, if you want to boost your profit you can do so by simply plugging money leaks. It happens to all businesses eventually; they find they're wasting an enormous amount of money on something they even forgot they were spending money on in the first place. This can happen to all kinds of businesses, whether bricks and mortar or solely online. How to Plug Money Leaks in Your Business As a business owner, it may feel like money is floating through your hands, instead of into your savings account. There are so many tools used to run the business, and so many trial offers that we have to keep track of, that there is likely a set of tools and services you are paying for that you have either forgotten…
Read More
Get Out of the Email Marketing Rut

Get Out of the Email Marketing Rut

Email Marketing
Are you using email marketing to cultivate a warm audience and stay connected to your tribe? When is the last time you audited your email campaigns? If you're like many 'preneurs, it may have been a while. Once you set up your email campaigns, it's easy for time to go by and to let everything get a little stale. If you're not getting the results you used to get, it's probably because you're in an email rut. And if you want to get out of the email rut, it's best to come up with a plan to update and improve your email marketing at least once a year. No time to read the full post? Listen on the podcast: Get Out of the Email Marketing Rut: Eight Ways to Success…
Read More
Finding a Professional Tone of Voice for Your Content Marketing

Finding a Professional Tone of Voice for Your Content Marketing

Marketing Strategy
Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a natural, organic way. But, it’s important to figure out what your point of view is so that you can create a coherent and professional tone of voice for your content marketing. No time to read the full post? Listen to it on the podcast: Finding a Content Marketing Tone of Voice Step 1: Figure Out Your Core Values What is it that you want to say to the world? What is it that you feel…
Read More
How to Stop Over Tweaking Your Product (and Launch Already)

How to Stop Over Tweaking Your Product (and Launch Already)

Marketing Strategy
You’ve created a product. You love it and you think your community will, too. You even plan on launching it…as soon as you tweak it one more time. The problem is one tweak turns into two then three. Before you know it, weeks have passed and you haven’t launched. Instead, you’ve wasted time going over and over the same project. Does this feel familiar? If so, don’t keep falling into this trap. Instead, follow these tips to stop over thinking your project and actually get it launched. How to Stop Over Tweaking Your Product (and Launch Already) No time to read the full post? Listen to it on the podcast: Get Clear on the Scope A project that’s too general can sometimes be the cause of over tweaking. For example,…
Read More
The Art of Storytelling with Social Media Stories

The Art of Storytelling with Social Media Stories

Social Media
Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use as a part of your social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn how. The Attraction of Social Media Stories Are you having trouble figuring out why your audience is so intrigued with the more visual “social media story” sites and apps? Does it just seem like a bunch of images without much info, to you? You are not alone! Here is a brief rundown of what many audiences like about social media stories, in addition to valuable information. Whole stories can be consumed in seconds. Stories with…
Read More

Failure to Launch: What’s Holding You Back?

Marketing Strategy
Amanda had several e-books, smart reports, and e-courses sitting on her hard drive. Each project was “almost” ready to launch. She would go to networking conferences and attend webinars. She would tell the other attendees about her projects and she even had several people interested in them. But a year later, she was still in the EXACT same place. She never launched anything. Maybe you can relate to Amanda. You have a hard drive filled with projects you haven’t launched. You’re an awesome dreamer, creator, and doer. But you’re still not putting yourself out there. You’re hiding your best work from the world and it’s time for a change. To start launching your products, you first have to understand what’s been holding you back. Here are the most common reasons why…
Read More