Marketing Sparkler Ι

23Aug 2019 by Miss Kemya

3 Things You Must Do to Succeed As a New Solopreneur

Taking the leap into starting a business can be a scary thing for anybody. It comes with risks, stresses, and responsibility of taking on the world while being responsible for a company and workforce. Imagine taking on this responsibility, but alone. This is the life of a solopreneur. The difference between a solopreneur and an entrepreneur is when you are a solopreneur, you do it all yourself. This means doing the operational side of the business, such a contracts to managing marketing campaigns, such as advertising and literally everything in between. 3 Things You Must Do to Succeed As a New Solopreneur While the business of being a solopreneur can seem overwhelming, there are different tactics you can employ in order to run a most efficient level. Today, we…

16Aug 2019 by Miss Kemya

How to Rise Above the Noise and Get Your Message Heard

Marketing Strategy

We’re all constantly ‘switched on’ and distracted these days, aren't we? Scrolling through our phones, laptop by our side, loud noise everywhere. And that makes it a real challenge to get any marketing message across effectively. Unless you understand the way people’s brains work - and form a real emotional connection. But how does an emotional connection help you rise above other distractions - in a world that’s constantly switched on? Well, I'll tell you... No time to read the full post? Listen to it on the podcast: How to Rise Above the Noise and Get Your Message Heard [bctt tweet="How does establishing an emotional connection in your marketing help you rise above other distractions - in a world that’s constantly switched on?" username="misskemya"] The gift of sound and vision…

06Aug 2019 by Miss Kemya

Social Media Marketing for Introverts

Strategy

If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes, I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true. If given the chance, I will happily sit in the corner by myself and curl up with a book. I can attend an event and not say a single word to anyone, and enjoy myself immensely just the same. This is me,…

26Jul 2019 by Miss Kemya

How to Make Your Business Look Legitimate to Your Customers

Marketing Strategy

When starting out, the humble nature of your business can sometimes raise eyebrows. You might be selling an interesting product online, but how do people know they can trust you with their card information? You might be the mascot of your firm, but without good marketing around that, how are they to know? What registrations and security processes do you have? What are your plans for the future? And how might you settle those initial fears to prove that you are who you say you are? How to Make Your Business Look Legitimate to Your Customers No time to read the full post? Listen to it on the podcast: Well, there are many methods of demonstrating legitimacy to your prospects and customers, depending on the format of your business. For…

06Jun 2019 by Miss Kemya

Do You Really Have to Manage a Project When You’re the Only One Involved?

Tips and Tools

Yes. So let's get the argument out of the way right now. The answer to the question is YES. Project management is very important to remember, no matter how small the project. Even when you are doing a project alone, there are many aspects that need to be organized to keep on track of the project. This is particularly important when you work as a solopreneur. Here's why. Common Project Requirements that Need to Be Managed Every project, even when it’s one that you’re doing alone, has very similar requirements - some more and some less, but they all have things that need to be organized. The very definition of project management includes organizing as an important part. Even when you are running a project alone you’ll need to manage…

16May 2019 by Miss Kemya

Attracting New Clients Through Community Involvement

Marketing Strategy

There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don't get worried that you don't have time to go to your local community meetings. Community involvement can happen both online and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online, that is fine too. Attracting New Clients through Community Involvement There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience. No time to read the full post? Listen to it on the podcast:…

15Mar 2019 by Miss Kemya

A Beginner’s Guide to Content Marketing Using Video

Video Marketing

Video has become a driving force in content marketing. According to latest statistics in The State of Video Marketing 2019 by Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). One only has to look as far as YouTube's success to see that video content is a thriving entity all on its own. In fact, Youtube is the second most popular website, with a staggering across all users. In order to maximize the effectiveness of your content marketing efforts, there is no question that you need to incorporate video into your marketing mix for lead…

28Feb 2019 by Miss Kemya

How to Become the Local Go-To Expert In Your Industry

Local Marketing, Marketing Strategy

A great way to promote your business is to position yourself as a local expert. Become a local expert in your field of expertise to boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a brick and mortar business; being seen as a local go-to expert will strengthen your credibility and boost your profitability. No time to read the full post? Listen on the podcast: 5 Ways To Become A Local Expert In Your Industry Option 1: Start a Locally-Inspired Blog Create a blog that is focused on your local area within your niche. Be sure to include locally-focused keywords and talk directly to your local audience about your subject. You can use your local blog as your expert resource…

Tag: podcast