17Oct 2017 by Miss Kemya
5 Steps To Take When Creating A Small Business Marketing Strategy

5 Steps To Take When Creating A Small Business Marketing Strategy

Marketing Strategy
Today, you don’t have to be an experienced marketer to understand that it is reputation that drives success. However, did you know there are 28.8 million small businesses just in the United States? Given this astounding digit, it’s obvious that building a recognizable brand is an essential part of any small business marketing strategy. This is not an easy task. On the other hand, if you think that your growing company can’t stand a chance in such a hectic ecosystem, you are wrong. For decades, numerous marketing techniques have been created and modified to provide businesses with limitless opportunities to address the right audience, establish new customer relationships and increase revenue. Here are five things to consider when generating ideas for your new small business marketing strategy. 5 Steps You Must…
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20Dec 2016 by Miss Kemya
How to Transform A Strategy into a Plan of Action

How to Transform A Strategy into a Plan of Action

Marketing Strategy
Strategy is a favorite word of many an entrepreneur, myself included. After all, you have to develop a strategy to accomplish pretty much anything right? Just as we use a planner to organize day, month, and year, we spend time putting together the right strategy for our business. A product launch. An event. You name it, and we develop a marketing strategy for it. But, what is a marketing strategy? What does a strategy do for us? Or better yet, lemme ask: how many times have you developed a strategy, only to proceed and stray away from said strategy as you go about achieving your goals? I've done it, too. You are not alone my friend. Do you get the strategy right? Is it laser focused, or do you struggle with…
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21Sep 2011 by Miss Kemya
Too Many Social Media Choices, I Can’t Decide!

Too Many Social Media Choices, I Can’t Decide!

Social Media, Strategy
I can’t count how many times I discuss social media with business owners and they feel like they can’t get the hang of a particular platform. Or they feel like they should be using them all, and they get completely overwhelmed at all the options popping up pretty regularly. Here’s my advice: don’t feel coerced into stretching yourself across all the social media platforms out there. You won’t have time to run your business! Here’s the one thing these business owners (and maybe you) don’t understand: Not all social media platforms are created equal. They each have a purpose, user group, frequency of use, their own language, etc.  Start with the most commonly used platforms and learn the ropes. Read some articles/how-to’s on each platform. Review the FAQs, user guides, and…
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09Aug 2011 by Miss Kemya
Why Use Social Media As A Marketing Tool?

Why Use Social Media As A Marketing Tool?

Strategy
I read an article this week that made my jaw drop! It talked about how 64% of small businesses don’t think social media is important. What?! If this is the case, this means these business aren’t incorporating social media into their marketing strategy. My only caveat: there was a small sampling of business owners, and stats can always be misconstrued. However, these stats are alarming, sample size and industry aside, so I was compelled to discuss. I could write a thesis on the value of social media but neither of us has time for that. I will give you some answers to help bridge the social media divide, from the perspective of a person who started a marketing career before the age of the internet and social media, back when we…
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