I can’t count how many times I discuss social media with business owners and they feel like they can’t get the hang of a particular platform. Or they feel like they should be using them all, and they get completely overwhelmed at all the options popping up pretty regularly. Here’s my advice: don’t feel coerced into stretching yourself across all the social media platforms out there. You won’t have time to run your business! Here’s the one thing these business owners (and maybe you) don’t understand: Not all social media platforms are created equal. They each have a purpose, user group, frequency of use, their own language, etc.
Start with the most commonly used platforms and learn the ropes. Read some articles/how-to’s on each platform. Review the FAQs, user guides, and take a look at your fellow business owners. Which platforms are they using? I read comments on LinkedIn all the time from business owners still trying to figure out what they should be using. It’s ok to ask. Then you can check out some of the newer platforms and give them a try, but don’t be so quick to invest so much time on them. Again, you have a business to run!
If you’re still having trouble, and really want to learn what to post, how often to post, and how to develop a dynamic profile that generates business, consider hiring a marketing professional help.
Why didn’t I say hire someone to post for you a couple of times a day? Your social media activity should be a part of your overall marketing strategy to build your business. Yes, there is a strategy! Hiring someone to tweet for you won’t build your business if you don’t know what you’re supposed to be tweeting! You can’t hire a ghost blogger if you don’t have a marketing plan to decide what you want your blog to cover. Quite frankly, knowing what to post is just as important as how often you post and engage.