Why You Should Create A Separate Business Instagram Profile

Why You Should Create A Separate Business Instagram Profile

Social Media
Instagram has made it really, really easy to create separate business and individual profiles on the platform.  And you – as the smart and savvy business owner, entrepreneur, and marketer that you are – would have to be absolutely CRAZY not to take advantage of this opportunity. There are plenty of benefits to setting up a separate business Instagram profile, and in this quick guide we are going to hit the really important ones. By the time you’re done with this information you’ll know beyond a shadow of a doubt that you must create separate accounts, today.   Why You Should Create A Separate Business Instagram Profile     Reason 1: Keep work and play separate The number one reason to create a separate business Instagram profile is to effortlessly…
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Your Guide to Instagram Influencer Marketing

Your Guide to Instagram Influencer Marketing

Social Media
You know the power of Instagram. Over 500,000,000 people use Instagram, and over 200,000,000 users upload photos and videos on a daily basis.  Social media has introduced the world to a new approach to advertising.  Enter: Instagram influencer marketing. Instagram followers have the opportunity to interact with their favorite influencers in a revolutionary way.  Imagine being able to harness the power of those millions of connections around the world to promote your product or service! Why include Instagram influencers in your advertising campaign? Instagram influencer marketing is a simple, affordable and powerful way to reach your customer base on social media.  The fans can follow the influencers through their daily lives.  Trips to the beautiful beach, martinis at the bar with friends, or a gorgeous new Prada bag – all sorts…
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The Art of Storytelling with Social Media Stories

The Art of Storytelling with Social Media Stories

Social Media
Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use as a part of your social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn how. The Attraction of Social Media Stories Are you having trouble figuring out why your audience is so intrigued with the more visual “social media story” sites and apps? Does it just seem like a bunch of images without much info, to you? You are not alone! Here is a brief rundown of what many audiences like about social media stories, in addition to valuable information. Whole stories can be consumed in seconds. Stories with…
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Succeeding In Business With Instagram Strategies [Infographic]

Succeeding In Business With Instagram Strategies [Infographic]

Social Media
No mater if you are doing Instagram marketing for small or large organizations, there are wealth of opportunities for sending messages to your audiences and creating leads through Instagram. So, it is not surprising to know that Instagram is one of the credible tools for increasing your business reputation and creating brand awareness. Many people are on Instagram and among them several of them connect their Instagram account to other social media platforms, thereby successfully spreading their brand name. But when it comes to posting images on Instagram, you are limited to relatively tiny square pictures. Now contained with each square, you have to come up with content which are memorable, catchy and relevant to your business as well as brand. Applying Instagram Strategies Instagram strategies are quite interactive and…
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A Complete Guide to Social Media Image Sizes [Infographic]

A Complete Guide to Social Media Image Sizes [Infographic]

Social Media
We've all noticed the shift towards visual marketing. All the major platforms are getting more image-friendly, with updated cover dimensions, photo options, and fancy new layouts. I'm all for change, but gimme a break... who can remember all the details? Who keeps up with all the updated social media image sizes, heights, widths, and character limits? Certainly not I, I'm not a graphic designer, and I'm simply not that organized. To say that keeping track of social media updates is an overwhelming challenge is a gross understatement. As these platforms continue to evolve, one of the major changes they like to roll out are the social media image sizes, you know, the profile sizes, photo sizes, covers, etc. Lucky for us, the wonderful folks over at Curious Ink created a "ridiculously exhaustive"…
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