Selling On Instagram – The Ultimate Guide

Selling On Instagram – The Ultimate Guide

Social Media
With an active user base of over one billion people, it is of no surprise that businesses are focusing a huge amount of their efforts on Instagram. Not only is this stat impressive, but the engagement rates are monumental too! Did you know that 500 million of those users are engaging with the Instagram app every day? Pretty impressive, right? There are many different ways that you can use Instagram in order to reach users and engage with your potential consumer base. One option is Instagram Shopping. As of early 2018, Instagram made it possible for users to sell items directly through the app via both Instagram Stories and Posts. All you need to do is tag products on your Instagram photos and you can direct your followers on Instagram…
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6 Innovative Instagram Hacks to Boost Engagement

6 Innovative Instagram Hacks to Boost Engagement

Social Media
You have likely heard that Instagram is the place to be right now if you want to build a scalable business. Nowadays people are flocking to social media to check if companies have a credible following. Those who don’t have a strong online presence aren’t as well respected by their ideal clients. You like to stay on top of all the hottest marketing trends and you know that this social media tool isn’t going anywhere. You’re ready to unlock your full potential with Instagram and use this as a driving force for your business. Here are a few Instagram hacks to help boost your engagement. 6 Innovative Instagram Hacks to Boost Engagement 1. Be Consistent Everyone knows that when you’re using Instagram as your main marketing platform, you need to…
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Instagram Influencer Marketing Trends That Will Dominate in 2020

Instagram Influencer Marketing Trends That Will Dominate in 2020

Social Media
The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers. In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out. So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020. Instagram Influencer Marketing Trends That Will Dominate in 2020 Less Is More As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. Content fatigue is a real thing. So what? That might be one of the reasons why influencers are posting less frequently on Instagram. If you plan on partnering with one,…
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How to Create Instagram Content for a ‘Non Visual’ Business Model

How to Create Instagram Content for a ‘Non Visual’ Business Model

Social Media
The appeal of Instagram for many, is that it is a visual medium. If you have a fitness business, if you blog about food, or if you are a travel writer, then creating Instagram content is pretty simple. It's an ideal platform to share what you get up to in a way that is immediately eye-catching and engaging. People will see what you share and be instantly moved by it, making it the perfect way to grow your following further. But for some businesses, this same visual emphasis is precisely what they see as a turn off. That’s because some businesses aren’t obviously visual in nature. How to Create Instagram Content for a ‘Non Visual’ Business Model A good example of this might be law, or perhaps insurance. If you…
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Why You Should Create A Separate Business Instagram Profile

Why You Should Create A Separate Business Instagram Profile

Social Media
Instagram has made it really, really easy to create separate business and individual profiles on the platform.  And you – as the smart and savvy business owner, entrepreneur, and marketer that you are – would have to be absolutely CRAZY not to take advantage of this opportunity. There are plenty of benefits to setting up a separate business Instagram profile, and in this quick guide we are going to hit the really important ones. By the time you’re done with this information you’ll know beyond a shadow of a doubt that you must create separate accounts, today. Why You Should Create A Separate Business Instagram Profile   Reason 1: Keep work and play separate The number one reason to create a separate business Instagram profile is to effortlessly separate your…
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Your Guide to Instagram Influencer Marketing

Your Guide to Instagram Influencer Marketing

Social Media
You know the power of Instagram. Over 500,000,000 people use Instagram, and over 200,000,000 users upload photos and videos on a daily basis.  Social media has introduced the world to a new approach to advertising.  Enter: Instagram influencer marketing. Instagram followers have the opportunity to interact with their favorite influencers in a revolutionary way.  Imagine being able to harness the power of those millions of connections around the world to promote your product or service! Why include Instagram influencers in your advertising campaign? Instagram influencer marketing is a simple, affordable and powerful way to reach your customer base on social media.  The fans can follow the influencers through their daily lives.  Trips to the beautiful beach, martinis at the bar with friends, or a gorgeous new Prada bag – all sorts…
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The Art of Storytelling with Social Media Stories

The Art of Storytelling with Social Media Stories

Social Media
Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use as a part of your social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn how. The Attraction of Social Media Stories Are you having trouble figuring out why your audience is so intrigued with the more visual “social media story” sites and apps? Does it just seem like a bunch of images without much info, to you? You are not alone! Here is a brief rundown of what many audiences like about social media stories, in addition to valuable information. Whole stories can be consumed in seconds. Stories with…
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Succeeding In Business With Instagram Strategies [Infographic]

Succeeding In Business With Instagram Strategies [Infographic]

Social Media
No mater if you are doing Instagram marketing for small or large organizations, there are wealth of opportunities for sending messages to your audiences and creating leads through Instagram. So, it is not surprising to know that Instagram is one of the credible tools for increasing your business reputation and creating brand awareness. Many people are on Instagram and among them several of them connect their Instagram account to other social media platforms, thereby successfully spreading their brand name. But when it comes to posting images on Instagram, you are limited to relatively tiny square pictures. Now contained with each square, you have to come up with content which are memorable, catchy and relevant to your business as well as brand. Applying Instagram Strategies Instagram strategies are quite interactive and…
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