Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy

Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy

Social Media
With the boom of the Internet, online shopping has evolved to become more accessible for consumers. If we rewind back to the year 2000, then the idea of products coming right to your doorstep was astounding enough for the consumers to rush to the digital space and order online. But now, people want more, more than just the product catalog every basic ecommerce store offers. Hence, online businesses keep track of the opportunities and possibilities, to grab the ones that will boost their conversions to the maximum level. Of all the possibilities, it's time to introduce you to the advantages of Shoppable Instagram & UGC Campaigns. These could very well become the foundation of a perfect ecommerce success strategy for you. Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy…
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Instagram Image Ideas For When You Don’t Want to Take Selfies

Instagram Image Ideas For When You Don’t Want to Take Selfies

Social Media
Instagram is extremely popular among internet marketers for a large number of reasons. This is a marketing platform with a great ROI, as well as a huge reach (1 billion+ active users). It’s also extremely trendy and popular right now, and showing no signs of slowing down or losing momentum. But there are several things that might be holding you back from fully exploiting the potential of Instagram. One of those things, is the fact that Instagram – at least on the face of it – appears to require you to have some skill when it comes to photography. If you want your Instagram images to be effective, then you have to know how to take a good photo right? If you don’t know how to take great photos, then…
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Selling On Instagram – The Ultimate Guide

Selling On Instagram – The Ultimate Guide

Social Media
With an active user base of over one billion people, it is of no surprise that businesses are focusing a huge amount of their efforts on Instagram. Not only is this stat impressive, but the engagement rates are monumental too! Did you know that 500 million of those users are engaging with the Instagram app every day? Pretty impressive, right? There are many different ways that you can use Instagram in order to reach users and engage with your potential consumer base. One option is Instagram Shopping. As of early 2018, Instagram made it possible for users to sell items directly through the app via both Instagram Stories and Posts. All you need to do is tag products on your Instagram photos and you can direct your followers on Instagram…
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6 Innovative Instagram Hacks to Boost Engagement

6 Innovative Instagram Hacks to Boost Engagement

Social Media
You have likely heard that Instagram is the place to be right now if you want to build a scalable business. Nowadays people are flocking to social media to check if companies have a credible following. Those who don’t have a strong online presence aren’t as well respected by their ideal clients. You like to stay on top of all the hottest marketing trends and you know that this social media tool isn’t going anywhere. You’re ready to unlock your full potential with Instagram and use this as a driving force for your business. Here are a few Instagram hacks to help boost your engagement. 6 Innovative Instagram Hacks to Boost Engagement 1. Be Consistent Everyone knows that when you’re using Instagram as your main marketing platform, you need to…
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Instagram Influencer Marketing Trends That Will Dominate in 2020

Instagram Influencer Marketing Trends That Will Dominate in 2020

Social Media
The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers. In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out. So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020. Instagram Influencer Marketing Trends That Will Dominate in 2020 Less Is More As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. Content fatigue is a real thing. So what? That might be one of the reasons why influencers are posting less frequently on Instagram. If you plan on partnering with one,…
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How to Create Instagram Content for a ‘Non Visual’ Business Model

How to Create Instagram Content for a ‘Non Visual’ Business Model

Social Media
The appeal of Instagram for many, is that it is a visual medium. If you have a fitness business, if you blog about food, or if you are a travel writer, then creating Instagram content is pretty simple. It's an ideal platform to share what you get up to in a way that is immediately eye-catching and engaging. People will see what you share and be instantly moved by it, making it the perfect way to grow your following further. But for some businesses, this same visual emphasis is precisely what they see as a turn off. That’s because some businesses aren’t obviously visual in nature. How to Create Instagram Content for a ‘Non Visual’ Business Model A good example of this might be law, or perhaps insurance. If you…
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Why You Should Create A Separate Business Instagram Profile

Why You Should Create A Separate Business Instagram Profile

Social Media
Instagram has made it really, really easy to create separate business and individual profiles on the platform.  And you – as the smart and savvy business owner, entrepreneur, and marketer that you are – would have to be absolutely CRAZY not to take advantage of this opportunity. There are plenty of benefits to setting up a separate business Instagram profile, and in this quick guide we are going to hit the really important ones. By the time you’re done with this information you’ll know beyond a shadow of a doubt that you must create separate accounts, today. Why You Should Create A Separate Business Instagram Profile   Reason 1: Keep work and play separate The number one reason to create a separate business Instagram profile is to effortlessly separate your…
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Your Guide to Instagram Influencer Marketing

Your Guide to Instagram Influencer Marketing

Social Media
You know the power of Instagram. Over 500,000,000 people use Instagram, and over 200,000,000 users upload photos and videos on a daily basis.  Social media has introduced the world to a new approach to advertising.  Enter: Instagram influencer marketing. Instagram followers have the opportunity to interact with their favorite influencers in a revolutionary way.  Imagine being able to harness the power of those millions of connections around the world to promote your product or service! Why include Instagram influencers in your advertising campaign? Instagram influencer marketing is a simple, affordable and powerful way to reach your customer base on social media.  The fans can follow the influencers through their daily lives.  Trips to the beautiful beach, martinis at the bar with friends, or a gorgeous new Prada bag – all sorts…
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