Marketing Sparkler Ι

13Sep 2018 by Miss Kemya

5 Ways Amazing Content Boosts Visitor Retention

Every 21st-century business should have a website and a comprehensive digital marketing strategy to set it apart from the rest of the competition. We live in a digital world, with the bulk of the world’s population browsing the web every day, in search of relevant brands, stories, products, and services. Failing to communicate with your online audience would be a terrible waste of your brand’s potential. However, the key to long-term success in any industry is not just about being online. It’s really about building an amazing online presence that will propel your brand towards digital superstardom. This may not be an easy task, but with a solid content strategy in hand, you just might have a fighting chance. 5 Ways Amazing Content Boosts Visitor Retention Content is the lifeblood of…

25Apr 2018 by Miss Kemya

The Small Business Guide To Effective Content Creation

Marketing Strategy

Creating great content doesn’t come easily. It often takes people years and years to find their own content sweet spot. You know — that mythical place where you are actually creating content that’s aligned with your editorial calendar, not chasing your own tail to get sign off before a big launch date, or just generally weeping in the store cupboard over your lackluster blog visits. As a small business, you’ve got a lot of important things to do. You need to hire staff, pay taxes, go to meetings, grow your sales pipeline, and keep the wheels turning. So we’ve gone and put together some realistic, achievable, and actionable content strategy tips that have been proven to work for small, budding businesses like yours. Let’s dive in. No time to read…

26Mar 2018 by Miss Kemya

How to Repurpose Blog Content Like A Machine [Infographic]

Blogging

If you are publishing quality blog content, you are probably spending at least a couple of hours on creating the content itself. Instead of simply hitting publish on a blog post, pushing that post out to your social media networks, and moving on to the next, revisit that content. Don't let those hours of hard work go to waste on a few tweets. Today's online user wants more than words. She wants audio, video, text, and images too! Give her what she wants by way of a multimedia experience from your brand, starting with your blog content. You can repurpose blog content in many ways, from creating audios, to infographics, and more. The handy infographic below from Pat Flynn at Smart Passive Income provides plenty of ways you can repurpose your…

09Jan 2018 by Miss Kemya

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy

Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…

09Feb 2017 by Miss Kemya

How to Get Your Current Network To Share Your Content Everyday

Social Media

When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Not time to read the full blog post? Listen on the podcast here: How to Get Your Current Network To Share Your Content Everyday The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including: Articles Special reports on…

28Sep 2016 by Miss Kemya

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Video Marketing

Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, videos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [bctt tweet="Content is more than words in a blog. It includes all of the visual elements of your brand." username="misskemya"] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, and due to the advent of gorgeous sites like Pinterest, marketing is more visual…

21Feb 2013 by Miss Kemya

C is for Content Marketing Strategy

Marketing Strategy

According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” So why is content marketing important for your business? I mean, you can do without a whole content marketing system, right? Here's the thing. No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. However, great content means nothing if your target audience can't find it. So you have to figure out how to share it all, as part of a multi-channel marketing plan. C is for…

08Oct 2012 by Miss Kemya

When Using Social Media, It’s All About the Secret Sauce

Social Media

Some people seem to have a natural knack for using social media for business, while some people can't seem to get comfortable with it. But no matter how many articles are written and reviewed on the subject, some people are still apprehensive when sharing content on social media. Are you one of those people that are still intimidated? I might know why: no one told you about the secret sauce! Huh? Yes, the secret sauce. I'm about to share one of the most obvious, elusive secrets to sharing social media content. It doesn't matter which platform you're using, this secret applies to Twitter, Facebook, LinkedIn, you name it. *drumroll please* The secret sauce to using social media for business is a big ol K.I.S.S. Step back to move forward Let's take…

Tag: content strategy