Marketing Sparkler Ι

11Oct 2019 by Miss Kemya

How To Prepare Your Website For A New Product Launch

When you release a new product, it’s important that you get the product launch right. If you can capture people’s attention and build some hype, you can capitalize on that momentum and make a lot of sales in the first few weeks. But if the launch is a flop, people will quickly lose interest and it’s hard to get people excited about it again. How To Prepare Your Website For A New Product Launch One aspect of the product launch that businesses tend to forget about is the website. They simply focus on the sales page itself. However, there is more to updating your website that creating a new sales page. By making changes to the website, you can prepare for the new launch and get your existing customers excited…

08Oct 2019 by Miss Kemya

Why SEO Is Crucial To A Strong Digital Marketing Strategy

Marketing Strategy, Website Design & SEO

In the twenty first century, it’s more important than ever for businesses to be online. This doesn’t just mean paying lip service to a drag and drop builder inspired website, a Facebook page that is never updated and a blog that has a solitary post from six months ago. I think we can agree, a half-baked attempt is not going to offer any benefits it in our crowded online world. Whether you are an experienced online marketer, or you are taking your first steps into entrepreneurship, this much is clear: you need to be visible, proactive and reactive online. This is the medium that will foster greater interactivity with your potential customer base, will enable you to grow and will increase your profitability. Why SEO Is Crucial To A Strong…

04Oct 2019 by Miss Kemya

5 Ways To Make Your Website More Attractive To Potential Clients

Website Design & SEO

It’s virtually impossible to conduct business these days without an online presence. Of course, a website is a perfect way to make sure that your potential customers are able to find your products or services. But it’s not good enough to simply own a website. It needs to convert visitors into paying clients. So what can you do to make sure your website performs for you? 5 Ways To Make Your Website More Attractive To Potential Clients Know your target customer Developing an understanding of your target customer is your foundation. It underpins everything else you will need to do in order to make your website attractive to them. Think about who your target customer is, then do some research so that you can answer the following questions: What…

01Oct 2019 by Miss Kemya

10 Link Building Mistakes to Avoid While Building Backlinks

Website Design & SEO

Most SEOs make common link building mistakes when executing a link building strategy. This is counter-productive to the goals of improving digital marketing performance. Link building serves several important benefits for brand websites. According to Google, link building ranks as one of the top three ranking factors. This is why people spend so much time on blogger outreach and guest blogging efforts. Quality content and mobile responsiveness are the other top three Google search ranking factors. In this article, we will look at some of the most common link building mistakes to avoid. We will also look at the major advantages of link building for your website. Benefits of a Successful Link Building Strategy If you ask some of the most experienced SEO companies, they will say that SEO is…

30Jul 2019 by Miss Kemya

SEO vs PPC: Which One Should You Use?

Marketing Strategy, Website Design & SEO

We can all agree, optimizing your digital properties for search engines is a necessary strategy you want to drive organic traffic. However, search engine optimization, or SEO, is not the only way to drive traffic. Many businesses want immediate results, and instead focus on pay-per-click, or PPC, ads to drive traffic. SEO vs PPC: Which One Should You Use? One of the most common problems faced by digital marketers is that of choosing SEO vs PPC. Both of them are pillars of search engine marketing and can help you reach your desired goals. However, based on your organization's goals, you may have to deploy more resources to one or the other. Here are some qualities of each that can help you make a more informed decision. Why SEO? This is…

23Jul 2019 by Miss Kemya

Top 9 SEO Mistakes to Avoid In 2019

Website Design & SEO

With the overwhelming number of tips and advice on implementing SEO, it can be easy to follow the wrong ones and end up actually hurting your search engine ranking. Below we list out some of the most common SEO mistakes to avoid, as well as advice on what you should do instead. Top 9 SEO Mistakes to Avoid In 2019 1. Not Forming and Tracking SEO Goals Developing clear and achievable SEO goals should be a priority since starting up without them is basically going in blind. With that in mind, even if you do this, you probably won’t reach them without tracking the right metrics. Neglecting things like individual keyword rankings and KPIs will have a severe negative impact on your SEO performance. That’s why it's important to…

12Apr 2019 by Miss Kemya

8 Web Design Tips To Improve Customer Dwell Time On Your Website

Website Design & SEO

Dwell time, otherwise known as the length of time a user spends on your website before going back again on the search results to look for something else ‒ is a crucial user experience metric. It gives you an idea of whether or not users find your content useful, and if it meets their needs. According to a study by Search Engine Land, the average dwell time for sites that rank on the top 10 of Google search is as high as 3 minutes and 10 seconds. 8 Web Design Tips To Improve Customer Dwell Time On Your Website But the question is, how do you retain users once they visit your site? Use these eight design tips to encourage visitors to stay on your site longer. 1.…

18Oct 2018 by Miss Kemya

Key SEO Activities You Should Automate (with Recommended Tools)

Website Design & SEO

Who doesn’t want to show up on the first page of Google? After all, when the average person is looking for a solution to their problem, they will typically perform a search and click on the top results that appear on the first page. Therefore, many businesses invest an extraordinary amount of time and money into reaching one of the top coveted positions on the Search Engine Results Pages (SERPs) for their desired keywords. Earning yourself a prominent place in the SERPs requires lots of hard work. You need to plan your every step strategically, as well as constantly keep pace with the industry changes and monitor your site’s performance. And, no matter how knowledgeable and experienced you are, doing SEO manually may be overwhelming for you. Fortunately, there are…

Category: Website Design & SEO