Category: Tips and Tools

If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely. While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things. Beyond SMART: Goal Setting for Entrepreneurs   Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there. In fact, they might even do worse than simply “not…

Whether you just have a few cars, vans, and drivers to make local deliveries, or you have a real fleet of trucks that will be carrying your goods across great distances, any business that relies on a fleet of vehicles is going to find that they are one of the key assets to determining success. This is because not only can they cost so much to keep and maintain, but they also are vital to carrying out your services. As such, anything you can do to make them more cost-effective can be to the great benefit of your business. Make Your Business Fleet Much More Cost-Effective Mind how you fund your fleet First of all, if you’re adding a new vehicle to your fleet, you have to think about the…

What do super-successful coaches and small business owners all have in common? It’s not experience. Not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive. The one thing that does make a difference, though, is your “why.” More Important Than Money: Understanding Why You Really Do What You Do Why did you decide to become a coach? Why do you spend too many hours in front of your computer every week? Why do you stay up too late and get up too early, just so you can work on growing your business? The “why” is what ultimately…

Specializing in digital marketing can be an engaging and rewarding career. It is also a career that continues to be in demand across all markets and industries due to the heavy reliance on digital marketing to generate business in today's online world. However, before you jump into a career in digital marketing with both feet you must have a good idea of what you will be getting yourself into. The good news is you can read all about the most vital things you need to know about digital marketing before beginning a career in the field. Just keep reading to find out more. Vital Things You Need To Know Before Embarking On A Digital Marketing Career Prepare to be a lifelong learner If you are under the impression that studying…

Artificial intelligence (AI) has broad use cases affecting industries ranging from marketing to health care. It’s also becoming clear that the technology can improve workflows for entrepreneurs. AI tools allow them to simplify or remove manual processes that previously took a long time to do or were challenging to complete correctly. Here are some thought-provoking ways to use AI to become a more successful entrepreneur. How Can Entrepreneurs Leverage AI to Gain a Competitive Edge? Use AI for Customer Onboarding You may have a product-based business and want to help new users become acquainted with what you sell. Onboarding is the conventional way to do that and AI can make the process more personalized to each customer. For example, algorithms could show you which setup steps customers typically find most…

Running a small business in the US can be a real rollercoaster, full of thrills and spills. As you hustle to chase your dreams, you must be ready for whatever curveballs arise. According to research, 72% of small business owners have economic uncertainty keeping them up at night. Implementing strategies to safeguard your business against financial or any other risks is crucial and helps you feel better prepared in the face of uncertainty. Below are four practical risk mitigation strategies for your small business. 4 Risk Mitigation Strategies For Your Small Business 1. Do due diligence and avoid unnecessary risks. Risk-taking is a vital aspect of business. However, in some instances, an effective way to keep your small business out of hot water is to avoid some risks that could…

Scammers are always trying to find the most vulnerable databases to attack. Small-business owners must guard their resources against such shenanigans. Knowing the top scams helps you prepare for the worst-case scenario and avoid the pitfalls. Here are eight top scams to be aware of and ways to combat them to keep your company, employees and reputation safe. The Top Scams Small Businesses Need to Be Aware of Right Now 1. Delivery Driver Support Scam The U.S. Federal Trade Commission recently pointed to a new top scam involving food delivery services and people posing as support to steal personal information. The scammer calls an Uber Eats or DoorDash employee and says they're sending a free support tool, such as a tablet, and they need to verify some information. Sometimes, they…

When it comes to IT support, there are two options: outsource a third-party company to provide IT support, or hire in-house employees with IT experience to provide this support. The in-house option costs a lot more, but is this worthwhile for the extra security it can provide? This post takes a look to examine whether in-house IT truly is the more secure option. Is In-House IT More Secure? Benefits of hiring in-house IT support When you hire in-house IT, you can keep all security information contained within your business. You can also rigorously vet each candidate when IT staff and you can monitor them to make sure that they can be trusted with your company’s most sensitive information. This is something that you cannot really do when outsourcing IT. In-house…