Marketing & Tech Essentials to Run Your Business

Marketing & Tech Essentials to Run Your Business

Tips and Tools
For many people, owning their own thriving business is the American Dream. However, there is a lot of unseen work that goes into getting an idea off the ground. There is even more work to start turning a profit in a retail or ecommerce setting. One of the core elements to establishing a successful business is clear, consistent marketing. In today’s cluttered digital landscape, it can be hard for solopreneurs and small business owners to make an impact without spending beyond their means. Currently, one in five small or medium-sized businesses doesn’t invest in any kind of marketing. 1 in 5! In the United States alone, that means that those businesses are missing out on more than an estimated 290 million internet users. This number is only expected to grow.…
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Transcribe Audio and Video Files with TEMI [Review]

Transcribe Audio and Video Files with TEMI [Review]

Reviews: Stuff I Love, Tips and Tools
Can you talk faster than you can type? How many pieces of content could you produce if you could simply transcribe your ideas and watch them come to life? If you’re like most business owners, you have a ton of info in your head, and not enough time to pour it all out in a useful, logical fashion that you can then review and repurpose as needed. Writing takes too much time, typing takes too much time. You could use speech to text, but that doesn’t work for me. As far as I am concerned, I speak the queen’s English and the speech to text tools never work for me! I’ve tried apps and software and they just don’t work for me. Besides, if I see what the app is…
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Why You Have To Hire People To Make More Money

Why You Have To Hire People To Make More Money

Tips and Tools
Have you ever looked up at the end of the day and wondered to yourself, what did I do all day? Between responding to emails, posting on social media, researching new tools, following up with a prospective client, taking phone calls, and keeping your coffee cup full, the day is over and you haven't tackled half of your to-do list. And you still need to generate revenue today. Uh oh... it's going to be a long night. As you sit there running your biz on the solo, you know there has to be a better way. There are only so many hours in the day and you can't possibly get everything done, no matter how many hours you work. So then we have internal conversations. If we could only: stop…
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Why You Need A Business Vision for Long Term Success

Why You Need A Business Vision for Long Term Success

Tips and Tools
There is a saying that goes like this: “Failing to plan is planning to fail.” When running a business, many people skip developing a business vision, with intentions on getting back to it later. Whether it’s being distracted by social media, getting a logo just right, or chasing a dollar to pay the bills, the critical business building planning often goes ignored. Again, you can have every intention of doing strategic planning when the time is right or when you make enough money to go on a retreat, but if you don’t make a point to stop you’ll never get the chance. Here’s the thing: as an entrepreneur you don’t have a boss to tell you to go to lunch. A boss to make you take a legally mandated day…
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Busy Is Not A Synonym For Productive

Busy Is Not A Synonym For Productive

Tips and Tools
I'm so busy. I have too much going on. I'm doing it all. Have you heard your entrepreneur friends express these sentiments at some point? Are you one of them? Whomever invented the solopreneur term was reading your mind weren't they? That pretty much describes your role in your business - you’re the CEO/ Marketing Manager/ Accountant/ Receptionist/ Coffee Maker/ Cafeteria – what a job title! I get it. But let’s be clear, people always talk about how busy they are, yet they never put the right words after the busy - running around in circles. Simply “busy” without a strategy is just that, “busy”. There’s a big difference between being busy and being productive. Busy In Not A Synonym For Productive How many people have you heard complain that they’re working very hard…
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Do Press Releases Still Work In the Online World?

Do Press Releases Still Work In the Online World?

Marketing Strategy, Tips and Tools
One of the oldest marketing ploys around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although not always the types of result you might expect. Do Press Releases Still Work? Yes they do! Here are several reasons why you should consider using press releases as part of your marketing strategy:     Number 1: Low Cost Press releases are still relatively low-cost ways to get the word out about a new product, service, or event. This is true whether you do it yourself or hire a service to do it for…
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5 Best Online Business Ideas to Start Today [Infographic]

5 Best Online Business Ideas to Start Today [Infographic]

Tips and Tools
I can't count how many times I have been asked how I work online. How I can run a 100% virtual business. Where to get online business ideas. You see, this is the norm for me and my entrepreneur, location independent friends. And maybe you too! But it's still a new phenomenon for a large part of society. Then when I get to explaining all the intricacies of a virtual business, I get the same look. It's an "A-HA, holy cow, how in the world, who lives like that" expression. It's priceless! You see, while living and working online has become my new normal, people still don't understand the possibilities. They wonder how they too can work online, what they can create, share and generate as a stream of revenue.…
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How to Focus on Clear, Actionable Goals

How to Focus on Clear, Actionable Goals

Tips and Tools
If you ask people what they want, many of them will simply say they want to be successful. But if you ask them how they plan to achieve this success, they won’t have feasible goals. If you don't set action-oriented goals, how are you supposed to know what to DO to achieve said goals? Let's figure this out. [Tweet "If you don't set action-oriented goals, how are you supposed to know what to DO?"] How to Focus on Clear, Actionable Goals If you have random milestones that are too broad, you won’t be able to reach those goals. For example, let's say you have typical goals like: I want to be successful financially, I want my business to grow, and This year I am going to level up in my…
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