01Sep 2020 by Miss Kemya
Everything You Need to Know About Ecommerce Marketing

Everything You Need to Know About Ecommerce Marketing

Marketing Strategy
Ecommerce has never been more competitive. Revenue in this market is expected to reach $2.2 trillion in 2020, with a tendency to rise even further in the following years. Digital marketing and eCommerce experts are bound to find new ways to communicate with their audiences, as it is becoming increasingly difficult to stand out from the crowd and make one’s brand visible online. In this guide, we will introduce some of the most prevalent concepts involved in eCommerce marketing, as well as talk about some marketing channels and strategies you could use to successfully market your online business. Everything You Need to Know About Ecommerce Marketing   What is Ecommerce Marketing? As you might have deduced, eCommerce marketing refers to marketing in the sphere of eCommerce. This pertains to activities…
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27Aug 2020 by Miss Kemya
What Leads To Better Online Customer Conversion?

What Leads To Better Online Customer Conversion?

Marketing Strategy
When it comes to digital marketing, a lot of people tend to focus on reaching as many people as possible and getting as many clicks on the site as you can. However, without thinking about what happens after they land on your site, you can end up losing all of those people who click before they have a chance to convert. Here, we’re going to look at what you can do to improve conversions through your site. What Leads To Better Online Customer Conversion?   Good website design is crucial. First of all, you have to think about the main tool that leads to conversion. If someone is clicking a link to your site or an advertisement, you have to make sure the website is well designed enough to hold…
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10Aug 2020 by Miss Kemya
How to Boost Your Marketing (and Credibility) with Customer Recommendations

How to Boost Your Marketing (and Credibility) with Customer Recommendations

Marketing Strategy
You don’t need a big budget to launch a successful marketing campaign. With a repertoire of online marketing tactics and some time and effort, you can do exactly what the big brands do but without the budget. One great way to make the most of your marketing efforts is to get customer recommendations. Why Do Recommendations Work? Recommendations are a type of social proof. This is a psychological phenomenon where people see others get results and naturally conclude that if they perform the same actions, they will get the same results. For example, when your customer tells people how your product or service helped them, those people will want to try it themselves. How to Boost Your Marketing with Customer Recommendations   Not time to read the full blog post?…
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21Jul 2020 by Miss Kemya
Should You Focus On Customer Acquisition Or Customer Retention?

Should You Focus On Customer Acquisition Or Customer Retention?

Marketing Strategy
In a world where lead generation seems to rule the marketing funnel, it can be easy to focus on acquiring new customers. After all, you need to sell more to make more, right? So naturally, most businesses focus on expanding their customer base to achieve this increase in revenue. However, the old adage remains true as well. It’s cheaper to retain a customer than it is to acquire a new customer. Which means we should be focusing on customer retention at all times. Seems like a contradiction in focus, doesn’t it? Here’s the thing. A business should be focused on customer acquisition AND customer retention. You want to gain new customers while keeping existing customers. A natural churn rate is unavoidable. However, there needs to be a conscious effort to…
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15Jul 2020 by Miss Kemya
Innovative Mobile Marketing Campaigns To Learn From

Innovative Mobile Marketing Campaigns To Learn From

Marketing Strategy
It’s estimated that there are over 3.5 billion smartphone users worldwide. In 2020, smartphones are an essential piece of kit for business owners and consumers. So, whether you’re a start-up business, small business, or entrepreneur, mobile marketing campaigns are a trend you can’t afford to ignore. There are plenty of ways to take advantage of mobile marketing and create innovative campaigns that engage customers, sell products or market your brand. In this article, we’re going to show you how other brands have been smashing mobile marketing so you can learn from their innovative campaigns. 1. Burger King - Burn That Ad Burger King’s Burn That Ad campaign launched in March 2019 in Brazil. The premise behind the campaign was to encourage consumers to ‘burn’ Burger King’s fast-food rivals by using…
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08Jul 2020 by Miss Kemya
Small Budget? Here’s How to Market Like a Huge Brand

Small Budget? Here’s How to Market Like a Huge Brand

Marketing Strategy
Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics. If you engage with your audience effectively and provide high-value content, you can achieve all your business goals, just like the big companies do. Small Budget? Here's How to Market Like a Huge Brand Here are five ways you can do your own marketing online with little or no cost. No time to read the full blog post? No worries! Listen to it on the blog: Engage on Social Media Social media is a great way to interact with your audience…
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30Jun 2020 by Miss Kemya
6 Essential Marketing To Do’s For Your Small Business

6 Essential Marketing To Do’s For Your Small Business

Marketing Strategy
As technology grows and changes, digital marketing presents us with many new opportunities. At the same time, best practices evolve to meet the changeable expectations and desires of our audiences. As Beth Comstock says, ‘marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.’ To support your marketing strategy in 2020 and beyond, try these six marketing moves. 6 Essential Marketing To Do's For Your Small Business 1 . Produce long-form educational content According to Sword and the Script, ‘Long-form content earns 3-times as much traffic and 4-times as many shares than articles of average length.’ Long-form content usually refers to content of 3,000 words or more. The survey data also concluded that longer headlines frequently earn more backlinks and shares than shorter headlines.…
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06Jun 2020 by Miss Kemya
Digital Marketing: 3 Things You’re Probably Doing Wrong

Digital Marketing: 3 Things You’re Probably Doing Wrong

Marketing Strategy
Online marketing can transform your company, providing you’re doing it right. With the potential to increase brand awareness, send sales skyrocketing, and make you stand out amongst a sea of competitors, digital marketing is the ultimate way to grow your business. Despite the benefits it offers, a surprising number of companies fail to capitalize on what digital marketing can do for them. If you want to boost your ROI and increase your market share, take a look at three key things you’re probably doing wrong. Digital Marketing: 3 Things You’re Probably Doing Wrong   1. Ad hoc activity To be truly effective, your digital marketing activity needs to be consistent. Ad hoc attempts to raise your online profile to boost sales won’t provide long-term value. Furthermore, this type of sporadic…
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