Miss Kemya │Marketing Strategy │Social Media Management

11Feb 2015 by Miss Kemya

9 Ways to Get More Click Throughs: How to Convert Readers Into Buyers

The days of just "buy now" buttons are waaaaay past over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. So how do we increase your click through rate? In order to get people from reading to buying, you're going to have to understand what makes them click, that is, click through your site and ultimately buy your products and services. This means you're going to need to study your audience more and deeper than ever before. 9 Ways to Get More Clicks on Your Website and Increase Conversions 1. Hook Them with Headlines Before anyone clicks to buy, they're going to have to click through to read your sales copy. The headline is arguably the most important…

02Feb 2015 by Miss Kemya

Best Social Media Image Dimensions Cheat Sheet [Infographic]

Events

It's no secret that our favorite social media platforms are competing for our attention. As such, each likes to make changes that send many folks into a frenzy. The most cumbersome of these changes for most (myself included) is usually the image size tweaks. Keeping up with social media image sizes is starting to become a job in and of itself. Or is it just me? If you don't keep track of the image dimensions to use for each platform, your images can wind up looking grainy and shabby after you've spent a ton of time creating them. Which makes you look not-so-good. We don't want this to happen now do we? I found this fantastic social media image dimensions cheat sheet to use, and sharing is caring! So take a look, it…

28Jan 2015 by Miss Kemya

How to Increase Productivity and Avoid the Social Media Sink Hole

Social Media, Strategy

Do you find yourself using social media for hours and hours a day, without a plan? Or, do you throw your hands up in frustration over your lack of time for using social media, yet you understand the potential power of social networking and what it can do for your business? Are you in need of a social media time management plan? Social networking is here to stay – Twitter, Facebook, Pinterest, LinkedIn, Google Plus, blogging - plus a host of new social networking sites are launched every other week. People want to be connected and the speed we’re moving in to stay connected is frightful at times – how can you keep up? But more importantly, are you being less productive than you should by visiting social networking sites? It's…

24Jan 2015 by Miss Kemya

Ten Do’s and Don’ts of Website Copywriting

Website Design & SEO

There are a lot of things to know about effective copywriting. I am by no means and English teacher, nor is copywriting my forte. However, if you're a decent writer, you can learn how to become an even more effective writer by following a few copywriting rules, particularly as they pertain to selling online. Ten Do's and Don'ts of Website Copywriting If you put this list near your desk before you write any copy, you'll improve your copy exponentially. First, the Do's of Copywriting 1. Know Your Audience Are you sick to death of hearing this yet? I know I am! But alas, it's just the facts and it bears repeating. You must know your audience so well that you can create audience personas and write your copy directly to them.…

16Jan 2015 by Miss Kemya

Why Email Marketing is Important for Business

Email Marketing

This is possibly the most important post I've published about why email marketing is important for business. Let’s get right into it, shall we? Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses of all sizes. Why Email Marketing is Still Important for Business Did you open an email today? Of course you did! Enough said. Seriously though, email marketing even has a number of advantages over some of the more “cutting edge” marketing techniques that some tend to focus on, including social media. Here are a few of the top reasons why email marketing is important for businesses today. Email Marketing is Personal Email is a personal…

29Dec 2014 by Miss Kemya

How to Make It Through Emotional Days In Your Business

Tips and Tools

Business and emotions don’t really seem to mix very well. But as emotions are a daily part of our lives, short of becoming robotic, you may be faced with the two intermingling at some point in your career. As an entrepreneur, you may face rollercoaster emotional days more often than you ever expected! With the new year upon us, it's time for a fresh start. After a hectic holiday season and rush to accomplish our final goals of the year, it's even more important for us to maintain emotional stability and focus on what truly matters in our businesses, and in our personal lives. Do not take your mental health for granted. It is important to address all of your emotions, and use techniques proven to help people manage those emotional…

13Dec 2014 by Miss Kemya

Three Key Website Elements That Impact Every Brand

Website Design & SEO

If you're running a business in today's economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book. In today’s digital age, search engines on the internet are the modern equivalent of the telephone book and that’s where you want people to find you. Your website is your brand's window to the world. Here are 3 key website elements that impact every brand, no matter the size or industry. Three Key Website Elements That Impact Every Brand Presentation Is Key A website can display a healthy amount of information about your brand in just a few minutes. It’s true that you only get one chance…

03Dec 2014 by Miss Kemya

Questions To Ponder When Writing For Social Media

Social Media

When writing copy for different platforms, it's important to take into consideration the culture of the social media network as well as your audience. Writing for Social Media The standards for email copy, website copy, and social media copy are different and there are things you should think about before you write the copy. Not only that, you don't want to put the same copy up everywhere. You want to be innovative and fresh on each platform that you place any content. Here are some questions to consider BEFORE you write any content for social media. 1. What Platform Rules Exist? Each platform has its own rules that you should keep in mind before you create the copy for that medium. For example, Twitter language and abbreviations make sense for that…

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