Have you heard all the buzz flying around about social impact, cause marketing, loyalty marketing and the impact it is having on a business’ bottom line? What it aligns with is a bigger concept of Corporate Social Responsibility (CSR) and ways to leverage that impact. Small businesses and entrepreneurs can also get the same benefits. Leveraging Business Social Impact Through Cause Marketing Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children, rescuing animals, or homelessness. When executed strategically, cause marketing can have a measurable impact on the business, cause, and customers - building goodwill and loyalty. In fact, 87 percent of consumers say they would switch from one brand to another if the other brand were associated with a good cause, according to…
Scammers are always trying to find the most vulnerable databases to attack. Small-business owners must guard their resources against such shenanigans. Knowing the top scams helps you prepare for the worst-case scenario and avoid the pitfalls. Here are eight top scams to be aware of and ways to combat them to keep your company, employees and reputation safe. The Top Scams Small Businesses Need to Be Aware of Right Now 1. Delivery Driver Support Scam The U.S. Federal Trade Commission recently pointed to a new top scam involving food delivery services and people posing as support to steal personal information. The scammer calls an Uber Eats or DoorDash employee and says they're sending a free support tool, such as a tablet, and they need to verify some information. Sometimes, they…
When it comes to IT support, there are two options: outsource a third-party company to provide IT support, or hire in-house employees with IT experience to provide this support. The in-house option costs a lot more, but is this worthwhile for the extra security it can provide? This post takes a look to examine whether in-house IT truly is the more secure option. Is In-House IT More Secure? Benefits of hiring in-house IT support When you hire in-house IT, you can keep all security information contained within your business. You can also rigorously vet each candidate when IT staff and you can monitor them to make sure that they can be trusted with your company’s most sensitive information. This is something that you cannot really do when outsourcing IT. In-house…
It's time to get more eyeballs on your business! Register for upcoming training happening Wednesday, August 23 at 12pm EST / 9am PST. We know marketing is critical when it comes to building brand awareness. But how do you market, how do you get the visibility? 🚀 Audience Amplification Blueprint: Supercharge Your Online Presence! 🚀 Are you an entrepreneur looking to stand out in the digital landscape and establish yourself as a trusted authority? Discover the game-changing strategies that can take your online presence to new heights in our exclusive training: the Audience Amplification Blueprint! 🎯 What's in it for You? Unlock the untapped potential of other people's audiences (OPA) and learn how to strategically collaborate with established communities. Leverage their credibility and reach to skyrocket your online visibility and…
If there’s any web design trend that will never go out of style, it’s user-friendliness. Being able to navigate a website easily and quickly is always a win-win for both customers and business owners. The customers can get what they want without getting lost in the maze, the business owners can earn from fast conversions and engagements. So while it's important to spend a big chunk of your budget on aesthetics, content, and customer service, you must never lose sight of your site’s user-friendliness. After all, all of your investments in looks won’t convert to cash once the customer leaves in seconds. To get started in designing a user-friendly website, we must first understand what it is and its place in your business goals. Beyond Aesthetics: How to Design a…
The digital landscape is constantly changing and evolving, so it seems natural to ask whether Facebook, a social media platform that has been around for many years, can provide the marketing services that today’s businesses need. Ultimately, when it comes to marketing products and services, businesses have a vast choice of platforms. With the rise of numerous social media platforms, it is crucial for companies to understand how to leverage their presence on each channel. As such, many wonder if Facebook, a long-standing giant in the social media world, can continue to maintain its relevance and hold potential for business marketing. Should you carry on using Facebook or is it time to wave the old platform goodbye? We explain the reasons why Facebook is still a potent tool for businesses…
In the automotive industry, maximizing ROI is the ultimate goal of any marketing campaign, and digital marketing for car dealers is no exception. Both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have critical roles to play in an effective automotive marketing strategy, with each offering unique advantages that can be utilized to optimize a dealership's online presence and increase their return on investment (ROI). Maximizing ROI Through Effective SEO and SEM in Automotive Digital Marketing Understanding SEO and SEM in Automotive Marketing SEO encompasses techniques used to optimize a website's visibility in organic search engine results. Effective SEO can lead to increased website traffic, visibility, and authority. SEM, on the other hand, involves paid promotional strategies, such as Pay-Per-Click (PPC) ads, which can provide immediate results and high…
If your business is going to be reliant on an ecommerce platform to ensure that it flows and works effectively, then you need to have the right platform to work from. These are the platforms that will enable you to centralize your operations and do your business the way you want to do it. Without adapting to the current digital trends, and incorporating up to date ecommerce platforms, you’re going to struggle to get your business going and you’re going to fail at giving your customers a shopping window that continues to attract them. As you can see already, a good ecommerce platform is a must! With the right set up, your business will keep your customers interested, make sure that you are up to date with what customers expect,…
