Small-business owners often struggle to keep their companies profitable during economic downturns. Those with a savvy marketing approach are likely to remain afloat and even gain market share. It all starts with understanding the differences between marketing in a recession and at other times. Fortunately, adapting your marketing approach doesn’t have to take a lot of time or money. Making a few simple changes keeps revenue coming in even while brands around you shut their doors. Here are some ways to adapt your marketing approach and find success in any economy. 7 Ways to Adapt Your Marketing Approach During Economic Downturns 1. Turn to Less Expensive Marketing Methods Statista reports the amount spent on digital advertising in 2023 is $679.8 billion globally. By 2027, 69% of total ad spend will…
It's a YouTube & LinkedIn Party, and you will leave with more than you came with! Join us on December 8, as we build our following! I'm a Speaker! When: December 8, 2023 Where: Online Register Here Why should you attend? Introductions In Breakout Rooms Promote a Product or Service Bring Links to YouTube & LinkedIn Request to Connect on LinkedIn Subscribe to Each Other's Channels Speed Networking in Breakout Rooms Meet new people and make new connections as we head into the new year. Click here to register! We will have approximately four Breakout Room Sessions for you to introduce yourself and share an "ASK" before exiting the room. Let's Make New Connections: LinkedIn & Youtube A more significant following opens doors to networking opportunities. It could lead to…
Specializing in digital marketing can be an engaging and rewarding career. It is also a career that continues to be in demand across all markets and industries due to the heavy reliance on digital marketing to generate business in today's online world. However, before you jump into a career in digital marketing with both feet you must have a good idea of what you will be getting yourself into. The good news is you can read all about the most vital things you need to know about digital marketing before beginning a career in the field. Just keep reading to find out more. Vital Things You Need To Know Before Embarking On A Digital Marketing Career Prepare to be a lifelong learner If you are under the impression that studying…
Synchronicity, putting it out in the universe, laws of attraction, coincidence… Whatever you want to call it, it is real. Here’s how it has been showing in my life. At a recent team meeting we talked about the goal to attract two types of relationships, clients, and referral partners. On the Nonprofit Corner Podcast, our guest Jamar “J Haleem” Washington delved into the nature of partnerships. It showed up in my inbox… I happen to love the term partner, and for many clients, I refer to myself as their ‘accountability’ partner. For me, the term partner adds a personal and higher level of interaction. It heightens the relationships from a mere collaborator, client, or colleague to a relationship with shared goals, values, or mission. And then synchronicity hits again, in…
Welcome to the Mission Possible: Scaling New Heights, Unleashing Infinite Potential Women's Empowerment Summit! Join us for an unforgettable virtual experience designed to empower B2B women entrepreneurs like you to achieve your dreams. Over four action-packed days, you'll dive into expert sessions, connect with industry leaders, and discover the strategies and insights that will propel your business to new heights. 🎤 Yup, I'm speaking on social media strategy! Whether you’re new in business, or you’ve been using social media for years, if you are not generating the results you want, you need to attend this presentation to create a stronger social media game plan. IF you are looking to level up your business in 2024, join me and an incredible lineup of speakers Dec 4 - 7 for actionable steps…
I'm curious, are you planning to offer any Black Friday/Small Business Saturday/Cyber Monday deals? If so, do you have a Black Friday plan? It's not too late! We all know people have come to expect these super deals, so why not put yourself out there to grab some moolah? Most of us think about buying and selling physical products for the Black Friday weekend. But who said service providers and purveyors of digital goods can't capitalize on the weekend flurry of sales? How to Start Making a Black Friday Plan Here are a few ideas for offers you can put together. These ideas are specifically for those of us who sell services and digital products: Bundle some products together and stick a price tag on 'em. Record a bonus training…
Smart Women Partner & Grow Rich is expanding its TEDx panel series with Beyond the Talk. Did your life change after your talk? Did you package your talk up into a book, webinar, conference, ecourse, retreat, and more? If not, we're going to explore all the ways you monetize your talk to scale your business. Get ready for a powerhouse discussion with me, Jerrilynn B. Thomas, Lynn Miller, Dr. Donna Smith Bellinger, Linda Murray Bullard, and Sharon Ringier. Join us on LinkedIn LIVE, Thursday, Nov 2, 2023 at 12pm EST / 9am PST for an engaging, interactive panel discussion!
Artificial Intelligence (AI) changed the marketing landscape when AI-powered tools became available in the market. In this blog post we will discuss how these innovative tools have revolutionized efficiency and brought about an era in marketing. The Evolution of Marketing: The Role of AI-Powered Software Tools Understanding the Role of AI in Marketing To grasp the role that AI plays in marketing it's essential to understand its meaning within its context. AI combines technologies like machine learning, language processing and robust data analytics. It stands at the forefront of marketing by providing insights and transformative capabilities. The Benefits of Software Tools Enhanced by AI AI-driven software tools offer benefits for marketers particularly when they integrate applications that align with your online business. Let's consider the benefits of Zoho One as…
