More and more business owners are figuring out how important digital marketing is to their company. The number of potential customers online means that firms now have to dedicate a significant amount of time to their digital efforts. Despite how important they know it is, many entrepreneurs don’t have the skills to capitalize on it. As a result, they usually end up hiring a single employee to do it. Or they try to piece together an ad hoc team of contractors. Neither of these options is ideal. Instead, hiring a digital marketing agency may be a much better choice. That’s because there are quite a few benefits associated with it. If you’re on the fence and still thinking about hiring such a firm, then there are a few things that…
When it comes to digital marketing, just about every company uses at least one form in their campaigns. Its simplicity and availability in the market make it super attractive to entrepreneurs. With increased social media platforms and marketing, every company strives to have at least an account on these platforms to build and engage their customers. With the help of technology, many businesses can execute and manage simple digital campaigns in house. In addition to social media platforms, developers have also come up with various apps and software that are relatively straightforward and available in the market. You need not have an extensive background in programming as the heavy work in designing already exists. Many of these tools are quite easy to install and deploy. 3 Hidden Costs of Digital…
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Marketing is one of the most important parts of running a business, and it will determine your notoriety online, as well as how well you engage with your audience and make sales. One of the key aspects of marketing that you see regularly from a company is content marketing. Content marketing encompasses everything from website copy to social media, as well as graphics and emails. Content is a key part of marketing for any business. Sharing this content with your followers is important in order to get yourself in front of your audience in the right way. Today, I want to share some simple content marketing tips that you can incorporate into your daily marketing mix to help you reach your marketing goals. Simple Content Marketing Tips To Start Using…
To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them. You want them to remember you after they close the email, especially if they choose not to click through to answer your call to action. How to create those memorable messages is as easy as following these eight tips. No time to read the full post? Listen to it on the podcast here: 8 Steps to Make Your Email Messages Convert Better 1. Never Forget the Welcome Email Every new series and every new sign-up to your autoresponder should receive a welcome message or a message that explains the coming series. This will let your audience know that they succeeded in…
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting. Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) Now that you're thinking about it, where are all of the places your using copywriting? Facebook Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless…
Sept 2 at 1:30pm EST - How to Attract More Clients For Your Coaching Business If you're ready to attract more prequalified clients to your programs, register for this workshop, where we'll talk about: prequalifying your prospects what you may be doing to hurt instead of help your business 3 key strategies you can implement immediately ... and how to build an automated system to manage the process. Click here to register for this free workshop!
You have a LinkedIn account, so now you need to grow your following (and keep them dedicated). LinkedIn is a large platform of businesses to network with. People will follow those they know, admire, are recommended to them and people they find engaging. To grow your followers, you need to create an engaging profile summary, connect with people you know and write informative or entertaining articles, as well as a few other things. Grow your following by implementing some of these suggestions… How to Grow Your Network On LinkedIn First Complete and Optimize Your Profile Create an optimized profile with relevant keywords, company profile picture and a background photo. People like to see who they are doing business with. Your profile needs to highlight your professional story. Describe why…
