Amidst the hustle and bustle of business, standing out can be a challenge. One way brands can make a memorable first impression is through a media kit. Companies often hand them out to the press, potential partners and customers. Media kits are an excellent way to showcase your small business through promotional materials to attract media attention and secure partnerships. They provide all the information recipients need to know about your brand, especially if a news story will feature it. To ensure the media kit design turns out well, you must follow through with a few essential tips to communicate the brand’s story and values. 5 Tips for Designing a Brand-Enhancing Media Kit for Your Business 1. Define Your Brand Identity A strong brand identity is the foundation of any…
Venturing into a new startup is an act of courage, filled with enticing opportunities and built-in challenges. The significance of being inventive and the necessity for comprehensive planning become even more critical when operating on a shoestring budget. Achieving success requires harnessing creativity, the ability to adjust on the fly, and dedication to pushing the boundaries of innovation. Equipped with a clear direction and a devoted team, you'll be able to move your business forward while staying profitable. Navigating the Startup Journey with Limited Resources Laying the Right Foundation for Your Startup A successful startup begins with a strong foundation. While operating with limited resources might seem like an obstacle, it can actually push you to be even more focused and strategic right out of the gate. Here are two…
Have you ever looked up at the end of the day and wondered to yourself, what did I do all day? Between responding to emails, posting on social media, researching, following up with a prospective client, taking phone calls, and keeping your coffee cup full, the day is over and you haven't tackled half of your to-do list. And you still need to generate revenue today. Uh oh... it's going to be a long night. As you sit there running your biz on the solo, you know there has to be a better way. There are only so many hours in the day and you can't possibly get everything done, no matter how many hours you work. So then we have internal conversations. If we could only: stop wasting time…
Recently I have either spoken with or read about business owners that are suspending their businesses or feel like they’re in a rut. Why are you in a rut? Are you in a rut because you’re spending so much time marketing on social media, and you’re not getting sales? Hmmm... have you learned how to create and execute a social media strategy? Random posting does not constitute a social media strategy. And relying solely on social media does not equate to a marketing plan for most businesses. {PS - I can help with that} Are you in a rut because you’re pouring money into shiny marketing collateral and your fancy website and not getting sales? So many business owners spend too much money on the pretty shiny objects and disregard the sales process. As if having a pretty brochure…
Do you join mailing lists from big box companies to catch their latest sales alerts? Do you subscribe to small businesses to keep up with their latest offers, classes, and products? Of course you do, we all do. But, if your inbox is flooded with sales and specials from these companies on a daily basis, how does that affect your decision to buy? What do you think about these sales that never seem to end? Why Your Sales Offer Isn't Special If Your Sale Never Ends All Sales, All The Time I was carelessly perusing my inbox and I noticed something. I noticed a bunch of hoopla in the form of: some great sale offer a limited time offer an act now or miss out a never-to-be-offered-again an ending in 48 hours…
Thursday, Feb 8 at 12:30pm EST / 11:30am CST I'm attending this exclusive 60-minute masterclass hosted by Dr. Donna Smith Bellinger. Who is this event for? This event is for: Business owners who are ready to do the work. People who have tried common practices with disappointing results. Entrepreneurs who are ready for a proven system to increase sales. Get me details and register here for Income Incubator: How To Grow Your Revenue & Business In 2024. See you there!
Remember when video ads were mainly seen on TV? You'd watch a movie or TV show and it would go on a commercial break. Those were the times! However, did you know that you can also integrate your video marketing campaigns on the screen of your phone? After all, there are platforms like YouTube, TikTok, and Instagram that are specifically designed for this type of content! But the question is, how can you effectively market your business through video? Here are some video marketing dos and don'ts that you should remember! Video Marketing 101: Dos and Don'ts Do: Plan your content. First things first: what video content do you intend to create? You might've not realized it, but you need to strategize before you hit the record button. After all,…
For most small companies, developing a strategy comes with a lot of overheads. Almost every single bit of advice that gurus give to businesses is that they have to have a big budget in order to compete with the competition. However, successful marketing doesn’t have to depend on how much you spend. The success of your campaign will often come down to how many people know your campaign exists, so make sure you keep that in mind. Marketing Strategies When You're On A Shoestring Budget Stay in Touch It costs nothing for you to stay in touch with your clients. Sometimes a personalized email or even a phone call is all you need. These are often your best source of leads. People need to have trust and confidence in you…
