How many pieces of software are you cobbling together to run your business? If you’re like most of us who work online, in particular coaches, consultants and content creators, you have one piece of software to book calendar appointments, another piece of software to house your digital products, another piece of software to offer your lead magnets, another piece of software for your email list, and yet another for your funnels. Does this sound about right? I kind of figured as much! I mean let’s be honest. We need multiple pieces of software to run a virtual business. And we have to be tech experts to piece it all together! I happen to have been introduced to a one-stop store that is so freaking awesome, that I decided to not…
Join me on LinkedIn Live with Dr. Donna Smith Bellinger, your Sales Manager On Demand, as we talk about sales sales sales. You know, the things you need to have in order to keep your business afloat! Join me as I interview Fearless Sales Coach Dr. Donna Smith Bellinger about the key components of sales conversations. We will talk about how you, as the business owner, should approach a sales conversation to support your desired outcome. Donna always has tips you can implement right away, so come ready to take notes and more important, take action! Join us on LinkedIn on Thursday June 16 at 7pm EST here.
If you are having trouble coming up with content for your website, you might be thinking too literally about content always being freshly written content and text. The truth is, you can come up with a lot more content than just blog posts or articles that you wrote yourself. Here are several suggestions that you can try. I'm sure you can use at least a couple of these right away! Where To Find The Best Content For Your Website 1. Testimonials from Satisfied Customers Make it a habit to get feedback from your customers. You can sprinkles testimonials throughout your website, giving your audience a third party perspective on your products and services. Send a short questionnaire to get the answers you need to copy and paste to a testimonials…
June 15 at 12pmEST - Attend this monthly Q&A session for a lively discussion around this month's themed topic of list building! List building is important because it gives you the chance to get to know your prospects better, and for them to get to know you. One of the most common mistakes business owners make these days is in focusing more on social media marketing than on email marketing list building. They’ve heard, “email is dead,” and so they don’t spend the time on list building that they should. Nothing could be further from the truth. We open emails every day, don't we? So how can email be dead?! Email list building opens the door to more effective relationship building than you could ever manage on something as fleeting as…
In all honesty there isn’t much that's more important than search engine optimization (SEO) when it comes to ensuring that you get the word out about your business. SEO is part of everything you do online. There is on-page and off-page SEO that every online and offline business owner should employ. That is, if they want to successfully market their business online. How Much Does Your Website SEO Matter to Your Business? Creating a highly optimized website or blog can go far in helping you get visitors to your site before you even start creating content. Ensure that you have a plan from the beginning, and that plan will pay off. The entire set up of your site can be based on good SEO practices. Proper keyword-rich domain name, strong…
Oftentimes as business owners, we make the obvious invisible. For example, we often use industry jargon that our clients do not understand. We often have expectations that clients understand the process, whatever that process is. When in fact, they have no idea of the process and they're looking to us as the product or service provider for guidance. One of the more common false assumptions we make as business owners, particularly service providers, is that potential clients know what we do, how we do it, and what they need to do. Ha! Nothing could be further from the truth. What do clients need to know before they hire you? When a prospective client is considering hiring a service provider, it is often with a bit of nervousness and naiveté about…
If you want to grow your small business, you must retain the customers you have while gaining new ones. Customer satisfaction is key to keeping your current clients and building a reputation that attracts new ones. If you want to become a customer-centric company, you have to move into the task with a solid plan. How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business What Are the Ways to Improve Customer Satisfaction? The pandemic changed the way people spend their money and shop. If you want to meet today's consumers where they are, you need to consider what they care about--with customer service being one of the key factors. The Netomi Pulse Report State of Customer Service in 2021 surveyed over 700 consumers. Researchers found over 65%…
The siloed treatment of marketing is one of the most scandalous mistakes that businesses are making today. Even experts like Neil Patel talk openly about the determinants of marketing siloing. Worse, not only do marketing teams often operate independently from, say, sales and research teams, but it’s also increasingly common for inter-marketing department processes like social media and content to now sit at odds with one another, or at least rarely cross paths. This is a significant problem, especially as consumers who interact with cross-platform marketing now expect brand consistency more than ever. The question is, what exactly happens to your marketing efforts when they sit in a silo? And perhaps more important, what can you do to change that before it’s too late to undo the damage caused? What…
