Blog

Employees can help spur small business growth or stagnate it. Hiring suitable candidates brings fresh ideas to the brand and can impact the attitudes of other workers. Human resources (HR) can accelerate small business growth by tracking time and labor to hire the right people, writing job descriptions that attract the proper candidates, and training employees for better performance. With good HR practices, a small business can expand exponentially. Accelerating Small Business Growth Through Effective HR Practices How to Hire Talented Employees Hiring the right people is a crucial part of company success. An employee with an excellent attitude influences others in the office. Leadership can be particularly important — a manager who berates those working for them might drive away talent or create an atmosphere of anxiety. Look for…

Business is business. That’s the mantra that drives a lot of corporate decision-making. “We’re just a team of people coming together to provide a good or service,” the thinking goes. Unfortunately, we don’t live in a world of arbitrary categories. Instead, we live in a world where people are psychological and spiritual, whether they realize it or not. That’s where organizations need to change. They need to recognize that business isn’t just a mechanical process of generating revenue and reducing costs. It also has a profoundly human element, which also includes spirituality. Finding Your Inner Light: A Guide To Developing A Spiritual Culture In Your Organization Most organizations don’t want to broach this topic, but the ones that do are more likely to be successful. Working in a spiritual manner…

When people feel connected to a brand, they’ll stick with them through all types of changes and even errors. Your communication style may not be for every type of consumer but it should speak to your target audience and make them feel engaged and cared about. Not every business can or should be funny and hip. It’s important to know your brand personality and how best to connect with your customers. Do brand personalities make a difference to consumers? The 2023 Global Consumer Trends Report uncovered that consumers care more about their needs and prioritizing them as they cut unnecessary expenses. They'll look closer at the value of the product and positive feelings toward the company. What Your Communication Style Says About Your Small Business Figuring out who your customers…