Your company needs more customers, so you are examining social media marketing options. Because you are smart and ready to invest more money for greater returns from your social media efforts! Word of mouth referrals and organic search will only get you so far. You’re hearing everybody talk about how much business they’re getting from Facebook, so you wanna take a look at Facebook ads. Ok, cool.
After all, the number of Facebook users is no secret, which is why 93% of social media advertisers use Facebook ads. Facebook is one option that you do not want to overlook. With over 2 billion people on Facebook, the likelihood that your ideal customer is on Facebook is pretty high.
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An Introduction: 5 Big Reasons Why You Should Use Facebook Ads
If you’re looking for a quick and highly effective way to reach a massive audience, locally or globally, then Facebook advertising is an excellent, and affordable, option. Read on and we’ll look at five of the biggest reasons for this, and why you should use Facebook ads for your business, starting today.
1. Facebook Ads Fit Any and Every Budget
Due to the nature of Facebook ads, this also means you can always afford them no matter your budget. Yes, your $25 budget can garner results! You set the amount you are willing to pay out each time someone clicks on an ad. Even if you only spend a few dollars a week you can still try it out. The only drawback for making this number low is that your ad won’t be shown as often. Which brings me to next key point.
2. Facebook Ads Can Be Highly Targeted
An advantage that Facebook has over Google is that it lets you hyper-target specific demographics. In other words you can choose to only show your ad to people who are single, married, above a certain age, have specific interests, etc. All this data allows you to avoid wasting money on people who aren’t in your target audience. While Google AdWords is targeted in a different way (it lets you address people searching for particular subjects) it doesn’t provide quite the same level of control. Facebook also allows you to target people by their precise location – hello local-to-global reach!
3. Facebook Ads are PPC
PPC means ‘Pay Per Click’ and is also the format of another very popular advertising network: Google AdWords.
The appeal of PPC is that you don’t pay anything if your ad isn’t effective. You are only paying when someone actually clicks on your ad, meaning you get free exposure for your brand and meaning that you won’t pay a dime if your ad doesn’t encourage anyone to actually visit your site. If you then make sure you dissuade anyone who isn’t likely to be a customer in your ad targeting, you can almost guarantee ROI.
Another reason why you should use Facebook Ads, what makes it a great platform, is the level of extensive analytics you get from your campaign. A few Key Performance Indicators (KPIs) include:
- Reach: The number of people saw your ad.
- Impressions: The number of times your ad was seen.
- Clicks: The number of times your ad was clicked.
- CPC: Cost per click. Based on the number of clicks your ad received, divided by the impression your ad got, you can view your cost per click (CPC) directly within the Facebook Ad’s portal.
- Engagement Metrics: View how many likes, reactions, and comments your ad is receiving.
4. Facebook Ads Include Facebook’s Social Elements
Another important advantage of Facebook ads over Google AdWords is that it incorporates the power of Facebook’s social aspect. People can like your ads and share them, or you can use them to direct people directly to your Facebook page to get more likes there. Perhaps you want people to sign up for your next webinar or training? Direct clicks to your sign up page. If social media marketing is a big part of your strategy (and of course it is!) then the two are highly synergistic.
5. It’s Easy to Get Started with Facebook Ads
A final reason why you should use Facebook ads? Getting started is incredibly fast and simple. You can have an ad campaign up and running in no time to start generating leads and revenue.