How to Use Social Media to Drive Traffic to Your Free Offer

How to Use Social Media to Drive Traffic to Your Free Offer

Marketing Strategy, Social Media
There are many ways we get traffic to our sites. There's organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we're usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer. No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site's landing page(s) so people can sign up. How can we drive this traffic? Social media. Keep reading for a couple of simple techniques to use social media to drive traffic to your website.   It’s something quick and…
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How to Market Your Business Using Facebook Groups

How to Market Your Business Using Facebook Groups

Social Media
  The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups are an excellent tool for making large numbers of people aware of your business, your products or services, and your message. With so many groups available for you to join, how do you know which ones to join to market our business? How do you make yourself (and your business) stand out in a crowded Facebook group? How to Market Your Business Using Facebook Groups 1. Find groups that your prospective clients would join. Search Groups for interests that you would expect your customers to have. For example, if you sell camping gear, search for groups using keywords like camping, hunting, or outdoors. You will find…
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Social Media Marketing Tips for Introverts

Social Media Marketing Tips for Introverts

Strategy
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true. If given the chance, I will happily sit in the corner by myself and curl up with a book. And yet I’ve embraced social media, not only as a wonderfully efficient marketing tool, but it’s also allowed me to get in touch…
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When Using Social Media, It’s All About the Secret Sauce

When Using Social Media, It’s All About the Secret Sauce

Strategy
Some people seem to have a natural knack for using social media for business, while some people can't seem to get comfortable with it. But no matter how many articles are written and reviewed on the subject, some people are still apprehensive when sharing content on social media. Are you one of those people that are still intimidated? I might know why: no one told you about the secret sauce! Huh? Yes, the secret sauce. I'm about to share one of the most obvious, elusive secrets to sharing social media content. It doesn't matter which platform you're using, this secret applies to Twitter, Facebook, LinkedIn, you name it. *drumroll please* The secret sauce to using social media for business is a big ol K.I.S.S.   Step back to move forward Let's…
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