29Mar 2021 by Miss Kemya
Social Proof Tools To Improve Website Conversions

Social Proof Tools To Improve Website Conversions

Tips and Tools
If you’re a business and your website isn’t converting your visitors, you may want to start considering some social proof tools. Social proof tools are an easy way to inject more trust into your visitors and show that your website or business is authentic. As much as local businesses like restaurants or shops rely on social proof and recommendations, all sorts of companies will find social proof tools are an essential part of conversion rate optimization (CRO). What Is Social Proof? Social proof is a way of displaying the trust in your brand from other customers. For example, through reviews, amount of purchases, recent purchases, hot products, etc. In marketing, social proof is a way of getting your website visitors to trust your brand, products, and services in order to…
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15Oct 2019 by Miss Kemya
5 Approved Strategies to Increase Website Conversions

5 Approved Strategies to Increase Website Conversions

Marketing Strategy
What is conversion rate optimization (CRO)? Conversion rate simply means the percentage of website visitors, ad viewers or emailed customers that go on to convert. It’s the rate at which you turn opportunities for conversions – be that sales or form submissions – into real conversions. However, despite being a vital part of any marketing strategy, CRO is often overlooked. The reason for this is two-fold. Firstly, many marketers are still stuck in a bricks-and-mortar mindset: they think about their site or their client’s site as a store, and they think of their role as being to get as much foot traffic moving through the store as possible. The second reason is that CRO is often powered by more up-to-date data and technology. And not everyone’s caught up yet. Here…
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