How to Increase Sales Conversion With Video Marketing
If a picture is worth a thousand words, a video is worth a million. In the digital environment, customers prefer to get information about the businesses they consider engaging with through quality video content. Each interested set of eyes visiting your platforms and sales channels is valuable. To attract them, your video content needs to be well-made and informative. Those visitors who stay longer have an exponentially higher chance of becoming a paying customer, as opposed to casual window shoppers with nothing better to do than scroll. In the words of the marketing guru, Seth Godin: “Marketing is no longer about the stuff that you make but the stories you tell.” What stories can you tell about your business? Stick to what you know and tell them confidently. How to…