Marketing Sparkler Ι

15Jul 2024 by Miss Kemya 2 Comments

How to Use Podcast Guesting as Free Marketing

Tips and Tools

Podcasts have exploded in popularity in recent years and their popularity is only growing. There are thousands of shows covering every possible topic, and podcast listeners are one of the most engaged audiences you can find. Podcasts offer a great way for people to learn something new on-the-go while commuting to work, doing the dishes, exercising, and going about their daily lives. Appearing as a guest on podcasts, ie podcast guesting, is a great marketing strategy that doesn’t cost anything at all. How to Use Podcast Guesting as Free Marketing Why You Should Be a Podcast Guest Appearing as a guest on a podcast exposes you to a whole new audience of people who could potentially become your customers. You’re getting direct access to a group of engaged listeners…

22Aug 2022 by Miss Kemya

Get Seen, Get Traffic: Three Ways to Borrow Someone Else’s Audience

Marketing Strategy

Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.” You need traffic to build an email list. Traffic is the key to making sales. You need traffic to fill your programs. So the big question is, where do you get all that traffic? Sure, you could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on SEO, but unless you have years to build your business (and who does?) then SEO should not be your top choice. Good thing you have other options. It's time to borrow someone else's audience to increase your visibility, and get…

03Jun 2022 by Miss Kemya

Top 10 Best Ways to Impact Your Blog and Website SEO

Blogging, Website Design & SEO

In all honesty there isn’t much that's more important than search engine optimization (SEO) when it comes to ensuring that you get the word out about your business. SEO is part of everything you do online. There is on-page and off-page SEO that every online and offline business owner should employ. That is, if they want to successfully market their business online. How Much Does Your Website SEO Matter to Your Business? Creating a highly optimized website or blog can go far in helping you get visitors to your site before you even start creating content. Ensure that you have a plan from the beginning, and that plan will pay off. The entire set up of your site can be based on good SEO practices. Proper keyword-rich domain name, strong…

27May 2022 by Miss Kemya

What Do Clients Need To Know Before They Begin Working With You?

Tips and Tools

Oftentimes as business owners, we make the obvious invisible. For example, we often use industry jargon that our clients do not understand. We often have expectations that clients understand the process, whatever that process is. When in fact, they have no idea of the process and they're looking to us as the product or service provider for guidance. One of the more common false assumptions we make as business owners, particularly service providers, is that potential clients know what we do, how we do it, and what they need to do. Ha! Nothing could be further from the truth. What do clients need to know before they hire you? When a prospective client is considering hiring a service provider, it is often with a bit of nervousness and naiveté about…

30Apr 2022 by Miss Kemya

Video Marketing: What’s Holding You Back?

Video Marketing

What does video marketing mean to you? Are you looking beyond Youtube, with an express purpose of educating (or edutaining) your audience? Oftentimes, business owners are nervous about getting on camera. Whether it’s because “I need to lose another 10 pounds before I look good” or “I don’t know what to say”, many ‘preneurs miss out on a huge opportunity to reach their desired audience simply because they won’t do video. Video Marketing: What's Holding You Back? If you really want to make videos without breaking out in hives, the best thing you can do is figure out what is triggering your shyness symptoms. Even people who think they're not shy have some apprehension around making videos. Whether you're shy or simply procrastinating (you know who you are), you…

10Apr 2022 by Miss Kemya

Content Marketing Ideas: Share 5 Things About Your Business

Marketing Strategy

Are you a business owner looking for content ideas to share on social media? Perhaps you feel like you've exhausted all of your content. Or, maybe you feel like you don't have a unique way to share your content. I think my most often heard challenge is that there is not enough time to figure out what kind of content to create, let alone actually creating the content! If any of this feels familiar, keep reading, and watch the video below! Content Marketing Ideas: Share 5 Things About Your Business ⠀ ⠀ Video recap Think of 5 interesting things you want people to know about your business – things that will make it memorable or generate an interest in becoming a customer. Then share these interesting tidbits with your fans.…

15Feb 2022 by Miss Kemya

Your Customers Are Talking, But Are You Listening?

Tips and Tools

Our past, present, and future customers are talking about our businesses and/or our industries in some way or another. Past customers might be giving you a referral or listing you as a resource, present customers may be keeping track of what you’re doing via social media, and future customers may be performing searches right now for the same products and services you offer. So we can agree, there is a conversation going on about your industry, and hopefully your business, at any given time. With all this talking going on, are you listening? Are you keeping track of what’s being said and searched? Are you joining in the conversation, either directly or indirectly? How to Use Google Alerts to Listen to Your Industry (and Your Customers) Your customers are talking,…

09Sep 2021 by Miss Kemya

Why Today Is The Time To Speak To Your Customers

Marketing Strategy

It’s easier than ever to get started with an online business. But making a success of it is not so easy. There’s a lot of competition online, which can make it difficult for your business to stand out. For a customer to make a purchase, they need to have trust in your brand. They also need to enjoy a positive experience to replace the one they would’ve had in a store or a physical premises. Engaging with your customers is one way to help build that relationship so that they can enjoy a great user experience when they buy from you. There are many ways to engage with your customers. From phone calls, text messages to polls and surveys, you can continuously speak with and engage your customers. Let's take…

Tag: Video