Easy Ways to Use Pinterest to Promote Your Business

Easy Ways to Use Pinterest to Promote Your Business

Social Media
Pinterest is just a place where women collect pics for their weddings, right? And it's a place for mommy bloggers to find stuff to do with their kids, right?  This is still a common misconception about what Pinterest is and what it's used for. If you think this is the case, you're likely missing out on a huge opportunity to use Pinterest as a marketing tool for your business. Pinterest may have started out as a place for women to share product images, but its epic rise as a social network makes it a great place for businesses, too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on Pinterest love to share and repin…
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Mastering Pinterest for Small Business Owners [Infographic]

Mastering Pinterest for Small Business Owners [Infographic]

Social Media
Far more than a visual paradise for millenials and a home of inspiration for DIYers, Pinterest has tremendous capability as a central tool in any social media marketing strategy. Often skipped in favor of Facebook or Instagram as the platforms of choice, Pinterest can actually help to drive business sales. A whopping 55% of Pinterest users come to the site specifically looking for products.   Wondering how to leverage the power of Pinterest? Start by creating a free business account, then build it out with rich keywords to boost exposure in searches. Next, you’ll want to think about your ideal aesthetic and commit to staying consistent with it. Want more ideas? Mastering Pinterest for Small Business Owners It only takes seconds to create a business account on Pinterest. But it’ll…
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3 Ways to Use Secret Pinterest Boards

3 Ways to Use Secret Pinterest Boards

Social Media
It's hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you're already using Pinterest for business, consider the different ways you use it. For example, many businesses use Pinterest to sell products, drive website traffic, blog promotion, and messaging to influencers. It's also an efficient research tool, and it's this research aspect that keep me coming back. When I'm looking for ideas, for either a personal or business project, I can rest assured that I will find some content on Pinterest. Even when Googling for general info, there is a good chance that the first images to appear in the search engine results are pins on Pinterest. One of the lesser talked about features of Pinterest happens to be one of my favorite ways…
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10 SEO Friendly Pinterest Tips for Bloggers

10 SEO Friendly Pinterest Tips for Bloggers

Blogging, SEO, Social Media
In the blogosphere, as with most online marketing, it's important to understand how to maximize search engine optimization (SEO) so that you can get the most out of your timespent online. Since Pinterest is a robust search engine, I'm always on the lookout for Pinterest tips for bloggers, as this platform has become a huge traffic driver for so many blogs. Part of this process includes understanding how search engines look at your website to rank it. One of the processes is to use social media to distribute compelling and useful content to your audience. Did you know? When search engines see that people are sharing your content via social media, they tend to rank your information a little higher than information that is not being shared via social media.   10…
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How Authors Can Use Pinterest for Marketing [Interview]

How Authors Can Use Pinterest for Marketing [Interview]

Authors, Social Media
Pinterest is a visual social media platform, and it is all visual. This means, if you want to market using Pinterest, you need some hot graphics to make you look good! For example, consider if you were redecorating your house 20 years ago. You might have clipped magazine ads and articles with interior design pieces and inspirational color swatches you liked, then pinned these clippings to a cork board. Fast forward to the present, and we're using Pinterest as our virtual cork board. There are many ways to use Pinterest for business. People who are in the DIY, arts and crafts, fashion and foodie niches have a relatively easy time using Pinterest. After all, those niches are all visual based, and they are overflowing with images to pin on Pinterest. The Challenges…
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How to Use Pinterest for Profit and Promotion

How to Use Pinterest for Profit and Promotion

Social Media
Pinterest may have started out as a place for women to share product images, but its meteoric rise as a social network makes it a great place for businesses too. Think of it as a place to share ideas in a visual way and be creative about how you can use Pinterest for profit from that perspective. Users on Pinterest love to share and repin images from a whole range of categories. As with any social network you just need to find a balance between self-promotion, social networking, and making money. Here are just a few ways you can use Pinterest for profit and promotion for your blog and business. Promote Your Blog If you have an image on your blog, it’s pinnable. For that reason alone, you should always add…
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Follow Me on Pinterest for Blogging Tips and Resources

Follow Me on Pinterest for Blogging Tips and Resources

Social Media
Am I on Pinterest? Of course I am! Who can resist that beautiful kaleidoscope of colors, graphics, and delicious imagery? I use Pinterest for business and play, as a wish list, reference tool, and sandbox when I feel like goofing off. If you're a regular pinner, you know how easy it is to get lost in la la land looking at pins. As a  curator of business content, one of  my favorite Pinterest boards that I refer to often is my "All About Blogging" board. If it sounds like the purpose of this board is self-explanatory, you are correct! The All About Blogging board has blogging tips, resources, and how-to's on all things relevant for bloggers. I blog for business and I use Pinterest for business, and this board supports my marketing efforts.…
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A Handful of Creative Ways to Use Pinterest For Business

A Handful of Creative Ways to Use Pinterest For Business

Social Media
Pinterest has become one of the official social media darlings.  There are tons of articles floating out there on the number of users, how much traffic its driving, and success stories of how the big brands are using Pinterest for business with astounding success. How nice for them... Let's face it, we're not super-brands or multi-million dollar conglomerates, we're entrepreneurs, small business owners... you know, everyday people. So how can we use Pinterest for business, without spending all day pinning and browsing through tons of images? Let us count the ways... 3 Basic To-Do's For Easy Pinning  First, let's make it easy to pin and make it easy for people to pin your stuff. Install the "Pin It" bookmarklet on your browser's Favorites Bar to make pinning a cinch. Add…
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