5 Things To Consider Before Publishing LinkedIn Articles

5 Things To Consider Before Publishing LinkedIn Articles

Social Media
There are so many places to put content to help drive traffic. LinkedIn is no exception. Now granted, LinkedIn is a more buttoned-up social media platform for professionals, so any content you publish on LinkedIn will get viewed and commented on by other professionals. Plus, people will click through to your profile to find out more about you, thus helping you increase your traffic, get more conversions, and make more sales. The great thing about LinkedIn is that the articles you publish do not have to be original. You can publish articles, whitepapers, and other content right on LinkedIn, even though you’ve posted it elsewhere. However, you must you own the content and right to publish it. With this in mind, here are few things to consider before you published…
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How to Grow Your Network On LinkedIn

How to Grow Your Network On LinkedIn

Social Media
You have a LinkedIn account, so now you need to grow your following (and keep them dedicated). LinkedIn is a large platform of businesses to network with. People will follow those they know, admire, are recommended to them and people they find engaging.  To grow your followers, you need to create an engaging profile summary, connect with people you know and write informative or entertaining articles, as well as a few other things. Grow your following by implementing some of these suggestions… How to Grow Your Network On LinkedIn First Complete and Optimize Your Profile Create an optimized profile with relevant keywords, company profile picture and a background photo. People like to see who they are doing business with. Your profile needs to highlight your professional story. Describe why followers…
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Connect On LinkedIn With A Personal Message

Connect On LinkedIn With A Personal Message

Social Media
Let's face it, to build your professional network you will want to forge relationships with people who you don't know personally. So why not use LinkedIn as a professional starting point? LinkedIn is designed for professional networking! Let's take a step back first. What are the rules of offline networking? You don't just walk up to a person and ask them for their resume and list of contacts do you? No, you introduce yourself FIRST. The same rule applies to making connections via LinkedIn, that is if you want to really network. Connect On LinkedIn With A Personal Message You don't want to go spamming people with empty invitations or canned messages to connect. You have to introduce yourself first! If you don't, you'll look like a lazy networker/sleazy salesperson who happens to be clueless about building relationships on social media.…
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Using LinkedIn To Recruit and Attract Top Talent

Using LinkedIn To Recruit and Attract Top Talent

Social Media
LinkedIn is one of the world’s most popular social media sites. What makes it so valuable isn’t the number of people on there, which isn’t as high as, say, Facebook. No, it's rather the ethos of the site. LinkedIn sees itself primarily as a networking forum. It's somewhere workers and employers can hang out, get to know each other, and possibly work together. For this reason, recruiters now often include LinkedIn searches as part of their offering. It makes a massive difference. LinkedIn, however, isn’t famous for marketing. While other social media outlets like Twitter and Instagram are top choices for companies, a lot of firms forget about LinkedIn. It’s not seen as a consumer-facing platform, so many doubt its usefulness as a marketing tool. Using LinkedIn To Recruit and…
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A Few Simple Ways to Leverage LinkedIn

A Few Simple Ways to Leverage LinkedIn

Networking, Social Media
Are you using LinkedIn to build your personal brand and expand your professional network? If not, you should be! Assuming you already have your basic profile complete, don't you want to have a profile that commands attention and makes people want to connect? Of course you do! So here are five quick tips to round out your LinkedIn activity and make your profile more robust. (more…)
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Too Many Social Media Choices, I Can’t Decide!

Too Many Social Media Choices, I Can’t Decide!

Social Media, Strategy
I can’t count how many times I discuss social media with business owners and they feel like they can’t get the hang of a particular platform. Or they feel like they should be using them all, and they get completely overwhelmed at all the options popping up pretty regularly. Here’s my advice: don’t feel coerced into stretching yourself across all the social media platforms out there. You won’t have time to run your business! Here’s the one thing these business owners (and maybe you) don’t understand: Not all social media platforms are created equal. They each have a purpose, user group, frequency of use, their own language, etc.  Start with the most commonly used platforms and learn the ropes. Read some articles/how-to’s on each platform. Review the FAQs, user guides, and…
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