
Using LinkedIn To Recruit and Attract Top Talent
LinkedIn is one of the world’s most popular social media sites. What makes it so valuable isn’t the number of people on there, which isn’t as high as, say, Facebook. No, it's rather the ethos of the site. LinkedIn sees itself primarily as a networking forum. It's somewhere workers and employers can hang out, get to know each other, and possibly work together. For this reason, recruiters now often include LinkedIn searches as part of their offering. It makes a massive difference. LinkedIn, however, isn’t famous for marketing. While other social media outlets like Twitter and Instagram are top choices for companies, a lot of firms forget about LinkedIn. It’s not seen as a consumer-facing platform, so many doubt its usefulness as a marketing tool. Using LinkedIn To Recruit and…