A Few Simple Ways to Leverage LinkedIn

A Few Simple Ways to Leverage LinkedIn

Networking, Social Media
Are you using LinkedIn to build your personal brand and expand your professional network? If not, you should be! Assuming you already have your basic profile complete, don't you want to have a profile that commands attention and makes people want to connect? Of course you do! So here are five quick tips to round out your LinkedIn activity and make your profile more robust. (more…)
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Too Many Social Media Choices, I Can’t Decide!

Too Many Social Media Choices, I Can’t Decide!

Social Media, Strategy
I can’t count how many times I discuss social media with business owners and they feel like they can’t get the hang of a particular platform. Or they feel like they should be using them all, and they get completely overwhelmed at all the options popping up pretty regularly. Here’s my advice: don’t feel coerced into stretching yourself across all the social media platforms out there. You won’t have time to run your business! Here’s the one thing these business owners (and maybe you) don’t understand: Not all social media platforms are created equal. They each have a purpose, user group, frequency of use, their own language, etc.  Start with the most commonly used platforms and learn the ropes. Read some articles/how-to’s on each platform. Review the FAQs, user guides, and…
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