Marketing Sparkler Ι

15Nov 2018 by Miss Kemya

How to Tell Your Brand Story on Social Media

Branding

Stories connect every living being. Long before there was a television or even the radio, humans would gather around a fire and tell stories. Sometimes those stories were personal, sometimes they were made up or invented. Sometimes they were handed down from generation to generation. Stories were also sacred, told as part of a ritual for sacred events. Whether you know it or not, your brand has a story that you can leverage to create a connection with your audience. But how you tell that story is important. Here are 5 do's and don'ts for telling your brand story on social media. How to Tell Your Brand Story on Social Media 1. Know Your Story You can't tell a great story if you don't know what your story is. Your…

08Nov 2018 by Miss Kemya

4 Ways to Prepare for Explosive Social Media Growth in 2019

Social Media

Social media platforms have been a hub for businesses for some time now. Nowadays, not having social media presence is just like you don't even exist on the market. Businesses effectively leverage social media platforms to build presence, visibility and awareness for their companies. Not only that, but social media also allows businesses to engage with their target audience and establish meaningful relationships with them. That being said, various companies, both large and small, have been using social media to promote their business and drive sales for a long time. Today, social media networks are growing both in size and popularity and social media marketing has quickly become inevitable activity of digital marketing. As a matter of fact, Facebook alone has over 2 billion active users. 4 Ways to Prepare…

25Oct 2018 by Miss Kemya

How to Use Print On Demand and Social Media to Boost Revenue

Marketing Strategy

You’ve been looking for that little entrepreneurial nugget to boost your revenue stream without sapping too much of your already-stretched resources. Congratulations, because you’ve just found it! Print on demand (POD) is the ultimate way to bolster your ecommerce efforts with very little legwork from your side. What’s more, coupled with a creative social media strategy, your business has the potential to make a mint with print. I’m sure I don’t need to convince you about the rise of ecommerce. As a forward-thinking entrepreneur, you’ve no doubt already begun your exploration into the world of the digital marketplace. As you may already know, eCommerce currently represents 10% of all retail sales in the US with an expected year-on-year growth of 15% per annum. With that kind of upward trajectory, the…

18Oct 2018 by Miss Kemya

Key SEO Activities You Should Automate (with Recommended Tools)

Website Design & SEO

Who doesn’t want to show up on the first page of Google? After all, when the average person is looking for a solution to their problem, they will typically perform a search and click on the top results that appear on the first page. Therefore, many businesses invest an extraordinary amount of time and money into reaching one of the top coveted positions on the Search Engine Results Pages (SERPs) for their desired keywords. Earning yourself a prominent place in the SERPs requires lots of hard work. You need to plan your every step strategically, as well as constantly keep pace with the industry changes and monitor your site’s performance. And, no matter how knowledgeable and experienced you are, doing SEO manually may be overwhelming for you. Fortunately, there are…

21Sep 2018 by Miss Kemya

Your Guide to Instagram Influencer Marketing

Social Media

You know the power of Instagram. Over 500,000,000 people use Instagram, and over 200,000,000 users upload photos and videos on a daily basis. Social media has introduced the world to a new approach to advertising. Enter: Instagram influencer marketing. Instagram followers have the opportunity to interact with their favorite influencers in a revolutionary way. Imagine being able to harness the power of those millions of connections around the world to promote your product or service! Why include Instagram influencers in your advertising campaign? Instagram influencer marketing is a simple, affordable and powerful way to reach your customer base on social media. The fans can follow the influencers through their daily lives. Trips to the beautiful beach, martinis at the bar with friends, or a gorgeous new Prada bag – all sorts…

13Sep 2018 by Miss Kemya

5 Ways Amazing Content Boosts Visitor Retention

Marketing Strategy

Every 21st-century business should have a website and a comprehensive digital marketing strategy to set it apart from the rest of the competition. We live in a digital world, with the bulk of the world’s population browsing the web every day, in search of relevant brands, stories, products, and services. Failing to communicate with your online audience would be a terrible waste of your brand’s potential. However, the key to long-term success in any industry is not just about being online. It’s really about building an amazing online presence that will propel your brand towards digital superstardom. This may not be an easy task, but with a solid content strategy in hand, you just might have a fighting chance. 5 Ways Amazing Content Boosts Visitor Retention Content is the lifeblood of…

07Sep 2018 by Miss Kemya

How to Use Social Media to Boost SEO

Social Media, Website Design & SEO

The story about SEO and social networks is being constantly altered. In 2010, Danny Sullivan talked to Bing and Google that confirmed that they were using social signals as a ranking factor. Back then, Google’s former head of web spam, Matt Cutts, agreed with Sullivan in one of his videos. However, in 2014, Cutts claimed the opposite, emphasizing that social activity is not a ranking factor. This statement has been recently confirmed by a Google Webmaster Trends Analyst, Garry. Simply put, social signals are definitely not a ranking factor. At least not for now. Still, social media marketing has remained an immensely important piece of the puzzle called SEO. Even though these channels cannot directly impact your rankings, there is a clear, indirect correlation between these two vital elements of…

29Jun 2018 by Miss Kemya

Why Small Businesses Should Work With Micro Influencers

Marketing Strategy

Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only corporate behemoths can explore. In fact, it represents the fastest growing customer acquisition channel of all, overshadowing the likes of paid search and email marketing. This is an incredible opportunity for small businesses to make strides towards their goals. They have a chance to establish lasting customer connections and break the curse of anonymity. And they do not even have to go out of their way to make it happen. Bridges Over Troubled Water For small businesses operating on a shoestring budget, there are quite a few daunting challenges looming over. First…

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