5 Tips for Designing a Brand-Enhancing Media Kit for Your Business
Amidst the hustle and bustle of business, standing out can be a challenge. One way brands can make a memorable first impression is through a media kit. Companies often hand them out to the press, potential partners and customers. Media kits are an excellent way to showcase your small business through promotional materials to attract media attention and secure partnerships. They provide all the information recipients need to know about your brand, especially if a news story will feature it. To ensure the media kit design turns out well, you must follow through with a few essential tips to communicate the brand’s story and values. 5 Tips for Designing a Brand-Enhancing Media Kit for Your Business 1. Define Your Brand Identity A strong brand identity is the foundation of any…