A Beginner’s Guide to Facebook Messenger Marketing

A Beginner’s Guide to Facebook Messenger Marketing

Social Media
Facebook messaging bots are a marketing strategy that some savvy marketers have used in recent months, as Facebook has rolled out some exciting new features for their Messenger service. However, many do not know how to manage this new form of marketing. This means many do it badly, which means a lot of wasted time and effort. In this guide, we will be explaining what Facebook Messenger (FM) is, why bots are so useful, and how to use bots to engage with your customers effectively for more leads and sales. Let’s get started with a look at what Facebook Messenger is. A Beginner's Guide to Facebook Messenger Marketing     What is Facebook Messenger? Facebook Messenger (FM) has been around for several years, but has recently become a main area…
Read More
How to Use Facebook to Generate Ecommerce Leads

How to Use Facebook to Generate Ecommerce Leads

Marketing Strategy
Social media has become a critical tool for achieving success online. With Facebook alone being used by billions of people around the world, it would be hard to find a better platform for businesses to engage their audiences and find prospective customers. That’s why companies of all sizes are actively looking to hire one of the top social media agencies to help them get in on the action as well. That’s especially true for ecommerce sites that can use Facebook to direct thousands of hyper-targeted leads to their best offers. But while social media offers tremendous opportunities to sell online for e-commerce businesses, what strategies are the most effective? After all, paid advertising can drain your marketing budget quickly. So, you need to make sure that you’re doing everything you…
Read More
The Art of Storytelling with Social Media Stories

The Art of Storytelling with Social Media Stories

Social Media
Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use as a part of your social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn how. The Attraction of Social Media Stories Are you having trouble figuring out why your audience is so intrigued with the more visual “social media story” sites and apps? Does it just seem like a bunch of images without much info, to you? You are not alone! Here is a brief rundown of what many audiences like about social media stories, in addition to valuable information. Whole stories can be consumed in seconds. Stories with…
Read More
10 Steps to Effectively Market Your Business with Facebook Ads

10 Steps to Effectively Market Your Business with Facebook Ads

Social Media
In my previous post, we introduced the reasons why your business, most every business, should be using Facebook ads as part a paid advertising campaign. However, should is one thing, the how-to is something else, am I right? Here's the rub: the options that make Facebook an excellent platform to market your business are the same options that can make it confusing. As a result, if you're not careful, you can waste a shit ton of money on your Facebook ads and see little to no results from your efforts. The trick is to weed through the vast population of users, dig into the goldmine of Facebook data available, and tweak your ads to get optimal ROI. To get maximum results from Facebook advertising, it just takes a few key steps. Let's get…
Read More
5 Reasons Why You Should Use Facebook Ads Today

5 Reasons Why You Should Use Facebook Ads Today

Marketing Strategy
Your company needs more customers, so you are examining social media marketing options. Because you are smart and ready to invest more money for greater returns from your social media efforts! Word of mouth referrals and organic search will only get you so far. You're hearing everybody talk about how much business they're getting from Facebook, so you wanna take a look at Facebook ads. Ok, cool. After all, the number of Facebook users is no secret, which is why 93% of social media advertisers use Facebook ads. Facebook is one option that you do not want to overlook.  With over 2 billion people on Facebook, the likelihood that your ideal customer is on Facebook is pretty high. No time to read the full post? Listen to it on the podcast…
Read More
How Do You Attract the Right Facebook Fans? [Infographic]

How Do You Attract the Right Facebook Fans? [Infographic]

Social Media
Hard work always pays off. It’s the same with growing your Facebook page. If you’re on the verge of giving up and choosing the option of buying Facebook likes, hear me out first. Puh-leaze don't do that! Fake fans WILL NOT buy your products and services. So what good are they?! As Norman Vincent Peale said, “It’s always too early to quit.” And it's true. Are you sure you tried all techniques and strategies on how to organically grow the fan base of your Facebook page? How about this infographic guide made by social media marketing expert Mike Gingerich and Visme? In case it's your first time to see this guide, all you have to do is answer these 7 questions. By answering these, you’ll find out how you can improve…
Read More
Your Business Shouldn’t Depend on Facebook Alone

Your Business Shouldn’t Depend on Facebook Alone

Social Media
Facebook has over 1 billion users. Do you want to market your business to even the tiniest percentage of the one billion people on Facebook? Of course you do. But don’t be so quick to put all your marketing eggs into one basket. Facebook is not enough in the world of online marketing to build an empire. Many small business owners have invested the majority of their social media effort into Facebook. Some are even abandoning the idea of having web pages and blogs in favor of a Facebook Page. I can't believe it! At first glance it seems so much easier than the alternative. However, this is a huge mistake. Why Facebook Isn't Enough Your Online Presence Needs Many Entry Points To attract your audience today you need several places…
Read More
Nine Great Ways to Turn Your Facebook Fans Into Customers

Nine Great Ways to Turn Your Facebook Fans Into Customers

Social Media
Facebook is a great way to promote your business as it allows you the opportunity to reach billions of people with the click of a button. The goal of any business is to make money. If you're spending time on social media you have to convert your fans into customers. This isn’t as difficult as it sounds, though, and with a bit of strategy, you can turn your Facebook fans into customers. Here are nine different ways to maximize the potential of your Facebook fan base.   1. Offer a Free Product If They Like Your Page Everyone likes free stuff and this is a common practice when it comes to Facebook. Offer your customers something free if they like your page, such as promotional material like a sticker or anything…
Read More