Why are Your Emails Going to Spam and How to Fix It?

Why are Your Emails Going to Spam and How to Fix It?

Email Marketing
Online marketing today has become an exercise requiring companies to work with different communication methods. From social media marketing, influencer marketing, chatbots, and so much more, finding the right mix is vital to capture leads online effectively. However, amidst all these newer methods of digital marketing, email marketing is still one of the most effective forms of communication. The stats back it up as well - for every $1 spent, emails can generate a revenue of $38! That’s a fantastic ROI of 3,800%! Whether its B2B or B2C, email marketing has been pivotal in paving the way forward for multiple companies online. Marketers have understood the value of emails and allocate special budgets targeted at email marketing. Emails are getting bigger and better, so if you’re looking to start your…
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Three Effective Marketing Strategies That Aren’t Pushy

Three Effective Marketing Strategies That Aren’t Pushy

Marketing Strategy
Marketing a business is all about getting your name out there, and unfortunately this means that many businesses employ the spammiest of tactics to be seen. If you’re not well versed in what marketing tactics work and which do not, it’s easy to assume that you should go in with all guns blazing and push your message by any means necessary. But of course, this isn’t true, and often does more harm than good. An aggressive marketing approach will make your business look desperate, amateurish and generally put people off. Your marketing needs to be more subtle, and your strategies need to be properly thought out and planned in advance. Marketing methods need to be based on tested research, to ensure you’re appealing to people in the right way. Flashing…
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Get Out of the Email Marketing Rut

Get Out of the Email Marketing Rut

Email Marketing
Are you using email marketing to cultivate a warm audience and stay connected to your tribe? When is the last time you audited your email campaigns? If you're like many 'preneurs, it may have been a while. Once you set up your email campaigns, it's easy for time to go by and to let everything get a little stale. If you're not getting the results you used to get, it's probably because you're in an email rut. And if you want to get out of the email rut, it's best to come up with a plan to update and improve your email marketing at least once a year. No time to read the full post? Listen on the podcast: Get Out of the Email Marketing Rut: Eight Ways to Success…
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Are You Leveraging the Right Content to Grow Your Business

Are You Leveraging the Right Content to Grow Your Business

Marketing Strategy
Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, quizzes, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way. Having a lot of followers isn’t indicative of success: earning money is. So, if you want to grow your business you have to know which content to leverage. And it all starts with a plan. [Tweet "Having a lot of followers is not indicative of success. Earning money is."]   No time to read this entire post? No worries! Listen to it on the podcast. Content Is Still King Everything revolves around content. At this point, we are ALL…
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Why Email Marketing Is Not Working for You (Infographic)

Why Email Marketing Is Not Working for You (Infographic)

Email Marketing
The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…
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How to Build an Email List of Subscribers (and Keep Them)

How to Build an Email List of Subscribers (and Keep Them)

Marketing Strategy
When you build an email list of subscribers, you can use this as a tool to generate sales. Many gurus describe mailing lists as the single most important tool available to digital marketers. They tout building a relationship this way, then you'll have an almost guaranteed market for your products – as long as they're good. [Tweet "How do you go about building a list of subscribers? And how do you keep them?"] The question is though, how do you build an email list of subscribers? Here are some basic steps that will set you on your way… How to Build an Email List of Subscribers (and Keep Them) To share this image on your site, please copy and paste the code below. </p><br /><br /><br /><br /><br /><br /><br…
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Improve Your Email Marketing with Ecourses

Improve Your Email Marketing with Ecourses

Email Marketing
Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content. There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your email marketing consider using an ecourse to get more sign-ups. It's a great way to come up with interesting, engaging and effective content, and it is a great way to increase interaction. How to Improve Your Email Marketing with Ecourses With a well-made email course you can educate your readers about your products and services without seeming like you're trying to sell to them. For instance, if you market a weight loss product, your ecourse…
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How to Use Social Media to Drive Traffic to Your Free Offer

How to Use Social Media to Drive Traffic to Your Free Offer

Marketing Strategy, Social Media
There are many ways we get traffic to our sites. There's organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we're usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer. No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site's landing page(s) so people can sign up. How can we drive this traffic? Social media. Keep reading for a couple of simple techniques to use social media to drive traffic to your website.   It’s something quick and…
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