Marketing Sparkler Ι

08Dec 2021 by Eleanor Hecks

Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing

E-commerce is growing, and it’s opening up more opportunities than small business owners think. While there is a higher demand for online shopping, numerous challenges, questions and concerns will arise. With that in mind, many business owners will lean toward believing in the common misconceptions about e-commerce marketing. Let’s debunk a few e-commerce marketing myths to keep your business thriving. It’s not as difficult as people might think. Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing Myth #1: Marketing Is Ineffective Because There Are Too Many Businesses to Compete With Online In 2021, all U.S. e-commerce sales are expected to increase by 13.7% and reach about $908.73 billion. Although retail is a highly competitive industry, your business can succeed through resilience, strategy and agility. Sales…

19Aug 2021 by Miss Kemya

Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy

Social Media

With the boom of the Internet, online shopping has evolved to become more accessible for consumers. If we rewind back to the year 2000, then the idea of products coming right to your doorstep was astounding enough for the consumers to rush to the digital space and order online. But now, people want more, more than just the product catalog every basic ecommerce store offers. Hence, online businesses keep track of the opportunities and possibilities, to grab the ones that will boost their conversions to the maximum level. Of all the possibilities, it's time to introduce you to the advantages of Shoppable Instagram & UGC Campaigns. These could very well become the foundation of a perfect ecommerce success strategy for you. Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy…

12Mar 2021 by Miss Kemya

How to Increase Your Ecommerce Conversion Rate

Marketing Strategy

There are lots of things that need to go right for you if you’re going to achieve success in the world of ecommerce. It’s not easy, and many businesses go under because they’ve simply can’t convert their visits into sales. If that’s a problem you’ve been having, you’re in the right place. We’re going to talk today about some of the various ways in which you can increase your ecommerce conversion rate and start making more sales. There’s no shortcut to success, but you can get to where you want your store to be with the right changes. Read on to find out more about them. How to Increase Your Ecommerce Conversion Rate Make Guest Checkout Possible You need to accept that not everyone who comes to your website…

01Sep 2020 by Miss Kemya

Everything You Need to Know About Ecommerce Marketing

Marketing Strategy

Ecommerce has never been more competitive. Revenue in this market is expected to reach $2.2 trillion in 2020, with a tendency to rise even further in the following years. Digital marketing and eCommerce experts are bound to find new ways to communicate with their audiences, as it is becoming increasingly difficult to stand out from the crowd and make one’s brand visible online. In this guide, we will introduce some of the most prevalent concepts involved in eCommerce marketing, as well as talk about some marketing channels and strategies you could use to successfully market your online business. Everything You Need to Know About Ecommerce Marketing What is Ecommerce Marketing? As you might have deduced, eCommerce marketing refers to marketing in the sphere of eCommerce. This pertains to activities…

31Jul 2019 by Miss Kemya

Build An Online Store: Your Step by Step Guide

Marketing Strategy

The decision to build an online store can be a chance for you to reach a whole new audience and sell your items worldwide, and to make a real name for yourself in your industry. Whether this will be your first platform, or you want to integrate your brick and mortar presence with an ecommerce solution, there is a process to set up the proper foundation for your shop. Making the switch from a physical store to an online one is something which can be amazing to try this year. If you are planning for the migration, it is important for you to follow some simple steps to make the process easier all round. How to Build An Online Store Buy A Domain Name Once you decide to build an…

29May 2019 by Miss Kemya

4 Ways To Boost Your Store’s Visibility In Local Search Results

Local Marketing

For online businesses, investing in SEO has always made sense. If you want to sell something online, you need people in that space to find you. In fact, it’s the only way they can organically find you. But what if you’re a local business with a brick-and-mortar presence? SEO is for you too! No matter what kind of business you are running, the overwhelming fact is that your audience will look for you online. Whether they want to see what you sell in store before stopping by, wants to find your location (and proximity), or they want to know your hours of operation, today's customer is using the internet to learn about your business. Therefore, your business needs to show up in search results to remain competitive. 4 Ways To…

21Dec 2018 by Miss Kemya

How to Use Facebook to Generate Ecommerce Leads

Marketing Strategy

Social media has become a critical tool for achieving success online. With Facebook alone being used by billions of people around the world, it would be hard to find a better platform for businesses to engage their audiences and find prospective customers. That’s why companies of all sizes are actively looking to hire one of the top social media agencies to help them get in on the action as well. That’s especially true for ecommerce sites that can use Facebook to direct thousands of hyper-targeted leads to their best offers. But while social media offers tremendous opportunities to sell online for e-commerce businesses, what strategies are the most effective? After all, paid advertising can drain your marketing budget quickly. So, you need to make sure that you’re doing everything you…

Tag: ecommerce