Why You Need A Business Vision for Long Term Success

Why You Need A Business Vision for Long Term Success

Marketing Strategy
There is a saying that goes like this: “Failing to plan is planning to fail.” When running a business, many people skip developing a business vision, with intentions on getting back to it later. Whether it’s being distracted by social media, getting a logo just right, or chasing a dollar to pay the bills, the critical business building planning often goes ignored. Again, you can have every intention of doing strategic planning when the time is right or when you make enough money to go on a retreat, but if you don’t make a point to stop you’ll never get the chance. Here’s the thing: as an entrepreneur you don’t have a boss to tell you to go to lunch. A boss to make you take a legally mandated day…
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Working Full Time and Part Time Can Work!

Working Full Time and Part Time Can Work!

Tips and Tools
I try to start every work day by reading a thought-provoking business article of inspiration to get me motivated. This morning was no exception, and I was inspired to deliver this quick post. I work at a full-time corporate job while running my consulting business part-time and have done so for several years. It is with this arrangement that I have been able to meet some fascinating people and explore so many opportunities that I wouldn't have been able to leverage as easily otherwise. All the while I have been able to hone my leadership skills while managing other people's schedules, projects, and implementing their strategic objectives. I still find time to volunteer time as a mentor, committee member, etc. as I connect the dots between my day job, consulting biz, and personal passions. You'll never…
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Taking My Own Advice

Random Chats
Uh-oh, the month is half-way over. For those of you who understood (and probably joined to some extent) my Happy New Year on April 1st, how has the month been treating you so far? This month I've been focusing on redefining my business actions and vision. More importantly, I'm being completely honest with what I want to do and where I envision myself in the next few years. You know what I've figured out? That I don't EXACTLY know where I want to be, and it's ok! I envision having a virtual marketing consulting business, but how do I get there, being completely virtual? Do I have a full roadmap to get there? Nope, but I'm working on it. Luckily, I interact with some business visionaries that are already successfully pulling this off. They…
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