Event Vendors Need A Promotional Strategy

Event Vendors Need A Promotional Strategy

Marketing Strategy
The holiday season is upon us, and many people host one-stop shopping events. For those of you in product-based businesses, this is most likely a busy season for you in terms of sales. The holiday season presents an abundance of opportunities for you to buy a vendor space and sell your wares. You spend extra money and resources to: build an inventory to be ready for mass sales pay for vendor/exhibit fees keep extra promotional marketing literature ready for distribution. Might I also offer a suggestion that will directly impact your sales opportunities? Develop a promotional event strategy. If you’re participating as a vendor, promote the event like you own it! Do not wait on the event host/promoter to promote you. You’re spending your time, money and resources to take part in an event, so…
Read More
5 Points To Consider When Choosing Events To Attend

5 Points To Consider When Choosing Events To Attend

Marketing Strategy, Networking
If you're on  the lookout for networking opportunities, you can usually find plenty of places to go and events to attend. With a good amount of local social media connections and sites like meetup.com, finding an event to attend at any give time can be pretty easy. Me personally, I like going to conferences and live events. I mean, that should be my full-time job, hobnobbing at luncheons! However, I can’t do this because Events cost money and time. Follow up takes work to make the event worthwhile. I can’t get any work done if I’m attending a bunch of events all the time. Choosing events to attend can be tricky for time and budget strapped entrepreneurs. Between meetups, membership organizations, networking mixers, trade shows and conferences, how in the world are…
Read More