26Jul 2019 by Miss Kemya
How to Make Your Business Look Legitimate to Your Customers

How to Make Your Business Look Legitimate to Your Customers

Marketing Strategy
When starting out, the humble nature of your business can sometimes raise eyebrows. You might be selling an interesting product online, but how do people know they can trust you with their card information? You might be the mascot of your firm, but without good marketing around that, how are they to know? What registrations and security processes do you have? What are your plans for the future? And how might you settle those initial fears to prove that you are who you say you are? How to Make Your Business Look Legitimate to Your Customers No time to read the full post? Listen to it on the podcast: Well, there are many methods of demonstrating legitimacy to your prospects and customers, depending on the format of your business. For…
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09Aug 2011 by Miss Kemya
Why Use Social Media As A Marketing Tool?

Why Use Social Media As A Marketing Tool?

Strategy
I read an article this week that made my jaw drop! It talked about how 64% of small businesses don’t think social media is important. What?! If this is the case, this means these business aren’t incorporating social media into their marketing strategy. My only caveat: there was a small sampling of business owners, and stats can always be misconstrued. However, these stats are alarming, sample size and industry aside, so I was compelled to discuss. I could write a thesis on the value of social media but neither of us has time for that. I will give you some answers to help bridge the social media divide, from the perspective of a person who started a marketing career before the age of the internet and social media, back when we…
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12Apr 2011 by Miss Kemya
I’m ALL IN, Are You?

I’m ALL IN, Are You?

Random Chats
Last week I participated in a fun Facebook group chat with the publisher of the new e-magazine Going Pro.  So we're chatting and our moderator/publisher Stephanie poses the question: What is possible when you really go ALL IN? Well, this got me to thinking, especially since this is a phrase I use quite often. The problem is, I don't know the answer...YET.   Have you ever truly gone ALL IN and put forth 99.99% effort to building the business of your dreams, even if only for a short period of time? How much "productive" time do you actually spend daily? I'm not talking about the half-a$$ busy work you do, I'm talking real strategy and execution of your ideas. Be honest: write that number down, and then throw it away! Two weeks ago…
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