Is Your Brand Strategy Effective?
Consider these 2 scenarios Scenario A Your brand strategy is at its best: Prospects and customers know exactly what you deliver. It’s easy to begin conversations with new prospects because they quickly and easily understand what you stand for. You close deals more quickly because your prospects’ experience with you supports everything you say. You can charge a premium because your market knows why you’re better and is willing to pay for it. Scenario B Your brand strategy is a work in progress: The market may not have a consistent view or impression of your product and company, but in general you think it’s positive. You haven’t thought a lot about branding because it doesn't necessarily seem relevant, but you admit that you can do a better job of communicating consistently with…