Marketing Sparkler Ι

07Aug 2013 by Miss Kemya

The Three C’s of Personal Online Branding

Branding

The old adage of “people do business with people they like, know and trust” still holds true, now that we can do a search of each other’s online profiles and learn all about each other before we ever make that first contact. A strong and positive personal online brand will enhance your company’s brand. As an entrepreneur, your personal brand can be a critical factor in the decision-making process. Just think, if you’re a regular here, is my personal brand and company reputation one in the same? If this post is your first introduction to me, will you equate my personal brand with this company website? I’m pretty sure you will, as many of us tend to do so. If you’ve never visited any of my social media profiles, there’s…

19Sep 2012 by Miss Kemya

How A Shiny Box Can Help Your Branding Strategy

Branding

Every business has competition. It doesn’t matter if you have 5 competitors or 5000, you have to be able to distinguish your business, ala your brand, from your competition. I recently spoke with a national company that couldn’t articulate anything about their brand. They had no branding strategy. If you have this problem you’re screwed! Here’s what happened: I met with a CEO who's been in business for over 20 years and she’s stuck. We started talking about marketing (of course) and I asked some basic questions. We identified a few of her key competitors, with comparable pricing strategies, similar target markets, etc. This applies to most businesses doesn’t it? Doesn’t this sound like your business? Note: I’m not talking about those companies that compete primarily on price. That’s another discussion for…

10Nov 2011 by Miss Kemya

Don’t Go Broke Being The World’s Best Kept Secret

Marketing Strategy

If a tree falls in the woods and nobody hears it, does it make a sound? I don’t know! If you have a great product or offer a fantastic service and no one knows about it, does it make a difference? Hmmm... Do you see where I’m going with this? If you have a great product or offer a fantastic service and no one knows about it, it really doesn't matter how great it is. I implore you to get your message heard and get your product out there to your market. Meet Me at the intersection of Marketing & Strategy You cannot hide behind your keyboard and expect the sales to magically appear. Posting motivational quotes and selfies on Instagram does not constitute a marketing strategy. How many people are using…

19Oct 2011 by Miss Kemya

Is Your Brand Strategy Effective?

Branding

Consider these 2 scenarios Scenario A Your brand strategy is at its best: Prospects and customers know exactly what you deliver. It’s easy to begin conversations with new prospects because they quickly and easily understand what you stand for. You close deals more quickly because your prospects’ experience with you supports everything you say. You can charge a premium because your market knows why you’re better and is willing to pay for it. Scenario B Your brand strategy is a work in progress: The market may not have a consistent view or impression of your product and company, but in general you think it’s positive. You haven’t thought a lot about branding because it doesn't necessarily seem relevant, but you admit that you can do a better job of communicating consistently with…

07Oct 2011 by Miss Kemya

5 Tips To Supercharge Your Business

Marketing Strategy, Tips and Tools

As we are all aware, we have lost a global icon in Mr. Steve Jobs. I was saddened at the news of his passing, but as I reflect on the impact this single person has had on my life, and on humanity as a whole, I can’t help but smile. How can I be sad when my life has been forever changed because he chose to share his genius, his vision with all of us? So you know what, I pulled myself together and started to think about the impact Apple has had on my life. Here’s why I was personally distraught: I realized Apple has been my silent partner for 24 years. I started using an Apple computer before most people actually knew what computers were. I learned computer programming on an Apple.…

31Aug 2011 by Miss Kemya

Use Features and Benefits To Promote Your Brand

Branding

*Are you familiar with developing a branding strategy? If not, I would suggest you go back to the first exercise in “Lay the Groundwork To Define Your Brand”? Complete the questions, and come back to this post. You’ll be ready to CONFIDENTLY tackle this next exercise.* The purpose of developing your branding strategy is to figure out how to best convey your brand attributes to your market. You've already taken some steps to lay the groundwork for your company brand - you've looked at your company name, logo, and niche right? Let’s take a look at the 20 attributes you listed when you went through the earlier post. Consider each attribute as a product/service feature of your brand. You can use a simple features and benefits t-chart to find the best characteristics to…

29Aug 2011 by Miss Kemya

Can I Find Your Product In Anytown, USA?

Branding, Marketing Strategy

Have you noticed how certain shoe brands are sold exclusively in limited retail outlets? How about clothes, ever notice some brands can be found all over the place, and yet others are only found in major cities? Notice how you can’t just go into your local office supply store and purchase a $2,000 gold-cased Montblanc writing instrument? Ok, then you recognize that where you distribute your products/services is an important component of a branding strategy! Did you know your branding strategy should help define your distribution channels? It should be a guiding principle when determining exactly how you want to position your product or service in the marketplace. This applies to both products and services alike. Here’s a few examples: If the Price Point for your product or service is…

19Aug 2011 by Miss Kemya

Lay the Groundwork to Define Your Brand

Branding, Marketing Strategy, Tips and Tools

Let’s define the word BRAND as it relates to your company. In a nutshell, a brand has to convince me to spend my money, time and effort with you and not your competitor. Think about iconic brands like Starbucks, Ferrari, ESPN, and Neiman Marcus. When you hear the names of these companies you immediately think of a host of attributes for each of them. Well, it’s their BRAND you’re thinking of! Now do you understand why your brand is so important, and why you need to manage your company’s brand? Good, we’re on the same page. Consider these criteria to start defining your brand: Company name: does it say anything / mean anything to your ideal client? Is it easy to remember? Hard to pronounce? Keep in mind, you can leverage…

Tag: branding strategy