Microblogging sites are a great way to get more attention for your business. They’re easy to use, and they force you to keep your message short, sweet, and to the point.
So what is a microblogging site?
A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you to blog but limits the length of your posts. Microblogs typically only allow posts to be between 140 and 200 characters, which means your message has to be short and sweet.
These platforms are great for engaging customers because they don’t force people to read long posts. Instead it does just the opposite and gets people’s attention quickly.
How to Use Twitter for Business
Let’s take a look at several ways your business can use a microblog like Twitter to engage with your audience every day.
1. Run a Contest
A great way to get people involved is to run some sort of contest. Maybe your business needs a new logo. Run a contest asking people to design your new logo and give the winner some sort of reward. This is sure to get quite a few people involved.
2. Update Daily
No one is interested in a business that isn’t in tune with their own customer base. If you’re going to use a microblog like Twitter you need to make sure to keep people up to date with what your business is doing. Make sure to tweet every day – it will give people a reason to look for your tweets.
3. Reach Out to Celebrities
You would be surprised at how easy it is to talk to celebrities on Twitter. Just about every celebrity has a Twitter account these days and contacting them isn’t an impossible task. Asking for a retweet from a famous person with a lot of followers could go a very long way when it comes to promoting your business. If you can ask the right person the right way, you’ll find that this is very achievable.
4. Cross Promotion
The best thing about Twitter is that businesses are all very accessible. Promoting your business is a lot of work and it might be beneficial to you to team up with other businesses who are looking to get their name out there. Offer to promote their business if they will promote yours.
If you’re a blogger,a platform like Triberr automates cross promotion and can exponentially increase your reach.
5. Run an Ad
It might not be the most creative way to get attention but it’s certainly one of the most effective. Advertisements will always attract attention and microblogs such as Twitter or Tumblr allow you to run ads that are custom fit for your budget.
6. Ask for Feedback
Thanks to microblogs and social media you can now be connected to your customers more than ever. Don’t be afraid to ask them for suggestions on how you can improve your business. This will get a lot of people involved and will also build loyalty and trust between you and your followers.
7. Ask People to Retweet
As a business, you rely heavily on word of mouth from your customers to get your name out there and Twitter is no different. Asking your followers to kindly repost your content by retweeting it could go a long way when it comes to helping you reach new people.
8. Give Away Free Stuff
If there’s one thing you will have learned already when it comes to running a business, it’s that people like free stuff. Asking a question in a post and telling people that whoever responds with the best answer will win a free product is a great way to get people talking. Your followers will keep adding answers to the post in hopes of getting something for free.
9. Real time sharing of your events.
Real-time sharing during events, both in person and virtual, counts as news too! Tweeting during events increases visibility and outreach of the knowledge that is generated at a rapid pace during face-to-face meetings, and it helps build a level of engagement and participation that goes beyond physical presence.
You can also use Twitter as your own Q&A forum after an event, where participants can engage with panelists, experts, etc. and share their aha moments to keep the conversation going. Then you can create a transcription of the Twitter conversation using third party platforms like Storify.
10. Post News
If you can’t think of anything to post about, don’t be afraid to post some news. Current events will always get people talking so be brave and get involved. Be sure to view the native Twitter platform daily to learn which topics are trending.
Using Twitter is a great way to get more attention for your business. These simple tasks could get your business a lot of attention in a short amount of time. So to get the word out there, start tweeting today!