Marketing Sparkler Ι

07Sep 2018 by Miss Kemya

How to Use Social Media to Boost SEO

The story about SEO and social networks is being constantly altered. In 2010, Danny Sullivan talked to Bing and Google that confirmed that they were using social signals as a ranking factor. Back then, Google’s former head of web spam, Matt Cutts, agreed with Sullivan in one of his videos. However, in 2014, Cutts claimed the opposite, emphasizing that social activity is not a ranking factor. This statement has been recently confirmed by a Google Webmaster Trends Analyst, Garry. Simply put, social signals are definitely not a ranking factor. At least not for now. Still, social media marketing has remained an immensely important piece of the puzzle called SEO. Even though these channels cannot directly impact your rankings, there is a clear, indirect correlation between these two vital elements of…

02Sep 2016 by Miss Kemya

50 Features Your Small Business Website Must Consider Having [Infographic]

Website Design & SEO

In this dynamically evolving digital marketplace, nothing is more important than to enhance your online visibility. Your online presence should attract your ideal target audience demographic. You need to stay two steps ahead of your competition, especially when it is selling similar products or services. And this starts with the right website. 50 Features Your Small Business Website Must Consider Having A majority of businesses invest heavily in digital marketing. They focus primarily on social media campaigns, content marketing strategies, etc. Search engine optimization is also a popular online marketing tool that helps boost your search engine rankings on Google, Bing, etc. However, what most businesses seem to undermine or neglect is the power of combining effective and efficient lead generation techniques to quickly convert their potential customers into sales leads.…

04Mar 2016 by Miss Kemya

10 SEO Friendly Pinterest Tips for Bloggers

Blogging, Website Design & SEO

In the blogosphere, as with most online marketing, it's important to understand how to maximize search engine optimization (SEO) so that you can get the most out of your timespent online. Since Pinterest is a robust search engine, I'm always on the lookout for Pinterest tips for bloggers, as this platform has become a huge traffic driver for so many blogs. Part of this process includes understanding how search engines look at your website to rank it. One of the processes is to use social media to distribute compelling and useful content to your audience. Did you know? When search engines see that people are sharing your content via social media, they tend to rank your information a little higher than information that is not being shared via social media. 10…

17Nov 2015 by Miss Kemya

5 Quick SEO Tips To Drive Website Traffic Fast

Blogging, Website Design & SEO

One of the most significant keys to online success is getting website traffic. The more visitors you have, the better your chances for sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy SEO tips to get website traffic fast! 5 Quick SEO Tips To Drive Website Traffic Fast Tip #1 Make sure you’re actually tagging your keywords. Do you spend a lot of time optimizing your content and then neglect to tag them on your web page? So what's a tag? Tags are where search engines look, and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.…

23Apr 2015 by Miss Kemya

The Anatomy of an Optimized Web Page [Infographic]

Website Design & SEO

To optimize or not? Is it really a question? Not so much. In the digital era, it's more of a to-do than a question. The real question for most entrepreneurs isn't whether you should optimize your web pages, but rather, how in the h-e-doublehockeysticks are you supposed to do it?! Let's start at the beginning. What is optimization? And why should you care? According to Webopedia.com, Also called search engine optimization (SEO), website optimization is a phrase that describes the procedures used to optimize – or to design from scratch – a website to rank well in search engines. Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to…

05Apr 2015 by Miss Kemya

The Difference Between Long Tail Keywords and Short Tail Keywords

Blogging, Website Design & SEO

What do tails have to do with blogging? As it turns out, quite a bit! Long tail keywords, an important buzzword in marketing that many non-marketing people don’t understand. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine. It was initially used to describe the niche business strategy that is used by companies like Amazon. So, what's the difference between short tail keywords and long tail keywords? Short tail keywords are anywhere from one to three words, and they target a mass audience. Long tail keywords are anywhere from three to five words or more, that target a specific search criteria. A person that performs a long tail keyword search is looking for a very specific item. If you use a long tail keyword…

31Mar 2015 by Miss Kemya

How to Perform A Website Content Audit [Infographic]

Website Design & SEO

How much time do you invest in creating your website content? Whether it’s your about page, your sales pages, or your blog, I think we can agree that content creation is a time-consuming endeavor. So you create all this fantastic content, publish it on your website, share it on social media, then what? Have you ever conducted a website content audit? How often do you review your published pages? How do you measure the effectiveness of your content? Do you have a plan in place, to make sure you’re hitting your goals? An audit is necessary. It sounds boring because it is. But it’s oh so critical! After all, what’s the point of publishing a bunch of blog posts, videos, images, and such, if you don’t take the time to figure out if…

11Feb 2015 by Miss Kemya

9 Ways to Get More Click Throughs: How to Convert Readers Into Buyers

Website Design & SEO

The days of just "buy now" buttons are waaaaay past over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. So how do we increase your click through rate? In order to get people from reading to buying, you're going to have to understand what makes them click, that is, click through your site and ultimately buy your products and services. This means you're going to need to study your audience more and deeper than ever before. 9 Ways to Get More Clicks on Your Website and Increase Conversions 1. Hook Them with Headlines Before anyone clicks to buy, they're going to have to click through to read your sales copy. The headline is arguably the most important…

Category: Website Design & SEO