Marketing Sparkler Ι

07Mar 2021 by Miss Kemya

6 Places to Use Keywords to Get More Eyes On Your Content

We all use phrases to find what we're looking for when searching online. Some of these phrases will be short, and some will be long. In the context of online marketing, these phrases are known as keywords. Keywords are the terms your ideal client is typing (or speaking) into Google, or another search engine, when she needs an answer. For example, if she's looking for a business coach, she might type in "business coach in Atlanta". This would be considered a "short tail" keyword because it's brief and not too descriptive. In contrast, if she searches for "small business marketing coach in Atlanta", this would be considered a long tail keyword. As you can see, this is a longer, more descriptive phrase that delivers more targeted results. Stick with me…

23Feb 2021 by Miss Kemya

Local SEO Trends to Watch in 2021

Website Design & SEO

If there’s one thing you need to know about search engine optimization (SEO), it’s this: nothing stays the same for long. For example, there were 11 confirmed and unconfirmed Google algorithm changes in 2020 alone. This statistic, of course, only takes into consideration the major changes that were easy to spot and widely discussed. As a small business, SEO is one of the best ways to drive traffic to your website and/or people into your store. On the flip side, consumers love the fact that they can quickly obtain accurate information by typing simple, relevant questions into Google. And because a lot has changed over the past 12 months in the search engine world, especially with the COVID-19 pandemic moving to the forefront, it’s critical to have a sound understanding…

27Nov 2020 by Miss Kemya

Too Good to Be True? Traffic Methods to Avoid and Why

Website Design & SEO

There are people who will give you tips to increase traffic to your website who don't care if you ruin your entire business. All they care about is that they sold you an information product that "works". Sure, these traffic methods may work, but only until you get caught. Then your business will be ruined because Google will block you out, and people will feel lied to. Too Good to Be True? Traffic Methods to Avoid and Why Whether you are working to get traffic to your website, or you are trying to drive traffic to your social media channels, here are a few traffic methods that you should avoid at all costs. Keyword Stuffing Avoid targeting keywords that aren't relevant to your audience, the products or services that…

08Sep 2020 by Miss Kemya

Backlinks: Link-Building For New Businesses

Website Design & SEO

If you’ve spent any time learning about SEO in the past, you will have probably heard of link-building before. This process involves building a series of links that make it possible for Google to understand your website properly, and a major part of this effort comes in the form of backlinks. To help you out with this challenging side of SEO, this article will be exploring backlinks, and how you can start building them for your business. Backlinks: Link-Building For New Businesses What Are Backlinks? Backlinks are simply links from other websites that Google can follow to find yours. Having backlinks coming from reputable domains that have put a lot of time into their websites will always look positive to Google, giving you the chance to leverage their success…

16Jun 2020 by Miss Kemya

How To Efficiently Use Local SEO To Increase Sales Revenue

Local Marketing, Website Design & SEO

Local SEO is the optimization of a local business’s website to rank high in the search engine result pages (SERPs), intending to target their local audience. When we talk about a local audience, we refer to your potential customers within the same geographical location as your business. Why is targeting such an audience crucial? Well, 46% of all Google searches are done by people looking for local information. How To Efficiently Use Local SEO To Increase Sales Revenue There’s more: [caption id="attachment_24440" align="aligncenter" width="768"] Source[/caption] As you can tell from the numbers, a local audience is a large pool of opportunity to boost your revenue. To make the most of these opportunities, you need local SEO for your business. This will help you to get noticed, resulting in an increase…

05Jun 2020 by Miss Kemya

Use These Essential Tips To Design A Better Website

Website Design & SEO

Within the first five seconds of landing on your website, a visitor should be able to tell what your company does. Can they easily navigate to a different part of the site? Is your bounce rate low? If the answer to any of these questions is no, then you need to take a look at the design and optimization of your website. Your website needs to have a design that improves your user experience, has great functionality, and complements the content you’re sharing. Your website must also communicate clearly and quickly to your audience what you do, why you do it, and who you do it for. It’s easy to get distracted by shouting about how great you are and forget to address the core concerns of your audience. Use…

01May 2020 by Miss Kemya

Google Loves It When You Use These Strategies

Website Design & SEO

When it comes to getting Google to love you, you need to pretend that it’s Valentine’s Day all year round. The search engine is notoriously high maintenance. Keeping your top spot for a particular set of keywords is by no means guaranteed. Over time, your position can slip, and you can wind up losing traffic. So what’s the key to getting Google to love you? How can you stay on Google's good side and continue to get your pages ranked properly? Check out the following principles. Google Loves It When You Use These Strategies Make Your Pages Fast Google loves fast-loading pages. It wants users to be able to access information the moment that they click your website. Waiting for elements to load is a big no-no and will negatively…

28Apr 2020 by Miss Kemya

How to Create a Successful Landing Page

Website Design & SEO

Your landing page is the first thing many potential online customers will see. To make it successful, you need to make sure that it’s a high converting page. This means driving traffic to the page, then turning browsers into buyers. A good landing page will include a stunning yet efficient design, well planned SEO for optimal ranking, and perhaps most important, appeal to customers’ needs. These aspects, of course, depend on your niche and your product or service. However, here is a general road map to help you along the way. How to Create a Successful Landing Page Understand its purpose Your landing page is similar to a homepage in its function. It’s the “front page” of your website or section of the site for a particular product or service.…

Category: Website Design & SEO