5 Ways To Prep Your Business For The Holiday Shopping Season

5 Ways To Prep Your Business For The Holiday Shopping Season

Tips and Tools
Happy Halloween 🎃 I'm only half joking! Now is the time to start planning your holiday promotions, if you haven't started already! Think it's too early? Nope! I've been drinking pumpkin spice creamer in my coffee for weeks now. And the big brands have already started planting seeds around holiday promotions. We all know it takes time to create marketing campaigns. Between figuring out what to sell, what to promote, getting enough inventory, and crafting social media campaigns, it takes months to really solidify a holiday marketing strategy. So first things first, what do you want to sell over the next 3+ months of the year? If you're not sure, set aside 60 minutes over the next 48 hours and figure it out. Next, grab a fresh notebook, or open…
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Yes, You Do Really Need a Marketing Plan

Yes, You Do Really Need a Marketing Plan

Tips and Tools
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don't let these seemingly viral overnight sensations fool you! The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan. If you really want to have a successful business, then you will need to go through the effort to create a marketing plan. Yes, You Do Really Need a Marketing Plan   No time to read the full post? Listen here on the podcast:…
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3 Reasons Why Working Smarter Isn’t Optional

3 Reasons Why Working Smarter Isn’t Optional

Tips and Tools
You’ve probably heard the phrase “work smarter, not harder” at least a handful of times over the course of your professional life. It’s easy to find all sorts of quotes from successful entrepreneurs and business leaders out there. They're usually explaining the importance of being smart while managing your professional life. However, a lot of aspiring entrepreneurs still don’t take this advice properly to heart. These days, “working smarter” can begin with something as simple as a VDR software download. This gives you less excuse than ever before for not using online systems to save time, money and resources, for even the most complex, yet sensitive data projects. A Virtual Data Room (VDR) is a series of proprietary extranets that provide an online repository of data. Businesses typically use a…
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Is It Time To Supercharge Your Career?

Is It Time To Supercharge Your Career?

Tips and Tools
When it comes to your career, it’s always going to be important for you to find a pathway that you’re happy with. We all spend such a long time working, that it’s always going to be essential for us to enjoy the work that we do. Of course, you do have the option to work for a living, rather than live to work. But, if you’re an ambitious person and you have a passion for something in particular, it’s nice for you to be able to create a career that you’re proud of. So, how do you do this? This is often one of the tasks that people are afraid to work on. They have these huge, wonderful, and exciting dreams that they want to pursue, but they have no…
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Why Promotional Gifts Are Worth the Investment for Your Business

Why Promotional Gifts Are Worth the Investment for Your Business

Tips and Tools
The basic law of business is that you need to spend money in order to make money. You buy raw materials, pay for services, invest in marketing and then sell your product for a profit. Every step of the process needs to ultimately be cheaper than the cost of your product if you want to generate a profit and grow your business. Most entrepreneurs can grasp that basic concept before they even start a business. Perhaps that’s why the idea of giving away promotional gifts can seem incredibly wasteful, and borderline pointless. Why give away something that you could sell? Why invest thousands (or more) on promotional products to give out at a trade show or public event? Surely there are other ways to market your business? Why Promotional Gifts…
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Why Cloud Computing Helps Small Businesses

Why Cloud Computing Helps Small Businesses

Tips and Tools
Cloud computing for small businesses can be hugely beneficial. It enables them to expand when they need and it makes the operations flexible for all staff. You can gain access whenever needed and you can also allow other staff members to have access to retrieve files or information when necessary. It gives them the ability to enhance their capacity online as well as aid them with support for any type of business growth in the future. What are the benefits of cloud computing for small businesses? A VPS Means Dedicated Resources  A Virtual Private Server hosting, aka VPS hosting, is a website hosting environment that allows for resources such as RAM and CPU to be dedicated to your account. This is achieved by virtualizing a dedicated server and splitting the…
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How to Make Your Small Business Look More Professional

How to Make Your Small Business Look More Professional

Branding, Tips and Tools
Every business wants to appear as polished and professional as they can. Otherwise, you will struggle to get new clients and customers. You come across as amateurish, like someone who doesn't care about appearances. This translates to the quality of products and services offered, albeit subconsciously, in the customer's mind. Still, it doesn't take a genius to understand that appearance is vital in business, so you should do everything you can to appear as professional as possible. As a small business, though, you need to put your funds in the right place. You may not be able to afford to do what big corporations do to come across as professional, so instead, choose your measures wisely. To give you an idea, here are some places you can start. How to…
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Beginner’s Guide to Participating In Remote Meetings

Beginner’s Guide to Participating In Remote Meetings

Tips and Tools
Working from home sounds like a dream for so many people. After all, you can sleep in a little later, you don't have to deal with traffic and a road rage first thing in the morning. Bye bye chaotic commute! And of course, you can work in your pajamas! Who wouldn't want to work from home? It might sound like a dream, but remote working is trickier than it appears at first glance. With this in mind, I have compiled an little cheat sheet for you to use as a meeting prep checklist, so you can be professionally prepared to participate in your next remote meeting. Now of course you have to take notes and do the actual work, but prep is more than reviewing the agenda. A Beginner's Guide…
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